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H The 36 Hooper Survey Cities Areas Covered by Nielsen
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Hooperatings are popularity indices, not circulation reports. Hooper's "First Fifteen" is a rank order tabulation of the top programs telephone-checl<ed in 36 cities in the U. S. These 36 cities have been selected because theoretically they have equal service from each of the four networks, i.e., the four networks can be heard with equal clarity in them.
Hooperatings indicate the popularity of programs in urban telephone homes only. The phone homes in each area are checked on a random basis without thought as to stratification (education, income, family size, etc.). The interviewer takes one name after another from the phone books in her area and checks programs the last 13 minutes out of every 15. Checking a 15-minute program broadcast in all Hooper cities, interviewers make 735 calls. For a half-hour program 1,470 calls are attempted, for a one-hour program 2,940 calls. With these calls Hooper attempts to report upon the popularity preferences of the 29,085,542 (Please turn to page 60)
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1
(October 1-7, 1947)
Program
Rating
1. Bob Hope*
23.0
2. Fibber McGee and Molly*
23.0
3. Lux Radio Theater*
21.6
4. Jack Benny*
20.6
5. Amos 'n' Andy*
19.8
6. RedSkelton*
19.2
7. AlJolson
18.8
8. Charlie McCarthy*
17.9
9. Walter Winchell
17.8
10. Mr. District Attorney
17.5
11. Fred Allen*
16.9
12. Screen Guild*
16.7
13. Bandwagon
16.5
14. Bing Crosby
15.8
15. Great Gildersleeve
14.7
not released i
16. My Friend Irma*
14.2
17. Truth or Consequences
13.9
18. Jack Carson-Eve Arden
13.7
19. Duffy's Tavern
13.6
20. Take It or Leave It
13.0
*These programs were surveyed by Hooper and Nielsen on the same nights.