Sponsor (Nov 1947-Oct 1948)

Page scan 000128 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000128
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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'^M SPONSOR AGENCY PRODUCT PROGRAMS SPOTS | ISBRANOTUN-UOUEI CO. BOJTON (Jowan A I)*riglfr, N. \. "20" — Ln-e, e.t. fpoU. partic; 10-20 easteni nikta J.|F. S. COFFEE CO. KNOXVIUE J. F. G. Ethel 4 Albert; MTWTF 2:16-2:30 pm; WBIE (Knoxville). WGAA (Cedartown. Ga.). Cecil Brown; MTWTF 10-10:15 am; WBU (Dalton. Ga.). Agronaky; MTWTF 8-8:15 am; WDEF (Chattanooga). World News; Sun 9-8:15 am; WROL (BSioxriUe). Western Music; WGGA (Gainesville, Fla.) KROGER GROCERY ft BAKIMG CO. CINCI. Ralph H. Jooet, Cinci. SpotUght Linda's First Love (e.t.); MTWTF 10:15-10:30 am;28sU Live, e.t. apota; maior mkts LAFER BROTHERS, DETROIT Lafer I've Got Your Number; WXYZ (Detroit) UGOMARCINO CRUPE CO. CRESTON, lA. Atwood Spots; western mkts U PERU COFFEE CO. PASMIC. N. J. LaPerla L'Angelo Ignoto; MTWTF 6:30-6 pm; WOV (N. Y.) U TOURJklNE COFFEE CO. BOSTON IngaUn-Mioiter, Boaton La Touraine Tello-Test; MWF; WONS fHartford). WAAB (Worcester). Melody Mail Quii; MWF 8:45-9 am; WBZ (Boston), WBZA (Springfield) H. P. LAU CO. LINCOLN. NEB Milady Ethel 4 Albert; MTWTF 2:15-2:30 pm; KFOR (Lincohi), KORN (Fremont). KGFW (Kearney) LEE ft CADY, DETROIT PoweU-Grant. N. Y. Quaker E.t. spots; 11 southern, midwestern mkts M. LIVINGJTON ft CO. PADUCAH. KY. Goldbloom (Juis; M 2:45-3:15 pm; WKYB (Paducah) JOSEPH MARTINSON ft CO INC. N. Y. Neff-Rogow, N. Y. Martinson's News; WQXR (N. Y.) E.t. spots; WCBS (N. Y.) MC CORMICK ft CO. 8ALT0. Sullivan, Stauffer, Colwell & Bayles. N. Y. Schilling Live spots; major mkts MC GARVEY COFFEE CO, MNPLS. Fadell, Mnpls. Flame Room Cedric Adams' Stairway to Stardom; Coffee Time; Sat 6-6:30 pm; WCCO (MnpU.) MIRAMAR TRADING CO, N.Y. Mirco Judge O'Malley; MTWTFS 4:30-5 pm; WOV (N. Y.) MOREY MERCANTILE CO. DENVER Gray, Denver Solitaire 1-min live, e.t, spots MORNING TREAT COFFEE CO, BATON ROUGE Morning Treat Music; WJBO (Baton Rouge) NASH COFFEE CO. ST. PAUL Erwin, Wasey, Mnpls. Nash's Fulton Lewis Jr, other news, music, spots; 26 major mkts E.t. spots; major mkte NESTLE-S MILK PRODUCTS IMC, N.Y. Compton, N. Y. Nescafe Paul Whiteman Club; MTWTF 4-4:15 pm; 202 ABC sta NORTH AMERICAN COFFEE CO, PORT HURON. MICH. Billiard, Fort Huron Dunker's Club Spots; WXYZ (Detroit) PASTENE PRODUCTS CO. N. V. Pastene News, music (e.t.); MTWTFS; WOV (N. Y.) PAXTON ft GALUGHER. OMAHA Buchanan-Thomas, Omaha Butternut CBS Morning News; 9-9:15 am; WTAQ (Green Bay, Wise.). News; MTWTF; KMMJ (Grand Island, Neb.). News; WNAX (Yankton, S. D.) RAGUND POTTER CO, NASHVILLE Noble Dury, NashviUe Fireside Live, e.t., spots; MTWTFS 4 per day WILLIAM REILLEY COFFEE CO, NEW ORLEANS Walker Saussey, New Orleans Luiianne Old Corral; 2 southern mkts ROUNDY, PECKHAMft DEXTER CO. MILW. Hoffman & York, Milw. Roundy's Partic Live, e.t. spots, breaks; WTMJ, WFOX, WEMP, WISN (Milw.) SAFEWAY STORES. OAKUND. CALIF. Edwards Dr. Paul; MTWTF 3:45-4 pm pst; 28 NBC sta. News: WRVA (Richmond. Va.) S. A. SCHONBRUNN ft CO. N.Y. Lawrence Gumbinoer, N. Y. Savarin Hi! Jinx; MWF 8:45-9 am; WNBC (N. Y.). Missus Goes A-Shopping; MWF 10:16-10:30 am; WCBS (N. Y.) Spots, breaks: WNBC. WCBS (N. Y.) SCHOHE COFFEE ft SPICE MILLS. JACKSON. MISS. Masterpiece Fulton Lewis Jr; WRBC (Jackson) WILLIAM S. SCULL CO, CAMDEN Kastor, FarreU, Chesley & Chflord, N. Y. Boscul Market Reports 4 Weather Forecast; MWF 7:4ft7:46 am; WLW (Cinci.) LOUIS SHERRY INC, N. Y. Bermingham, Castleman & Pierce. N. Y. Louis Sherry Melodies of Old Vienna; Sun 5:30-6 pm; WQXR (N. Y.) E T. SMITH CO, WORCESTER. MASS. Ralph T. Foye Constitution Kate Smith Speaks; MTWTF 12-12:16 pm; WAAB (Worcester) STANDARD BRANDS INC. N. Y. J. Walter Thompson, N. Y. Chase i Sanborn, Instant Chase & Sanborn Charlie McCarthy; Sun 8-8:30 pm; 143 NBC sta STEWART ft ASHBY COFFEE CO. CHI. Chi. Stewart's Paul Harvey News; Sun 10-10:15 pm est; WENR (Chi.) WAPPLES PUTTER CO, FORT WORTH White Swan Breaks; southwestern mkts THOMAS J WEBB CO. CHI Ivan Hill, Chi. Thomas J. Webb Forfign language e.t. spots. breaks WSBC. WGES (Chi.\ WEMP. WFOX 'Milw.) JOHN H WILKINSCO INC. WASHINGTON. D. C Lewis Edwin Ryan, Washington Wilkins The Factfinder; WTOP (Wash.) WOODS COFFEE CO. ROANOXF V« H4C Blend of Melodv (e.t.): Tu 12:30-12:46 pm: WINC-FM (Winchester) t *