We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
*. SPONSOR RE
S...S*P&N$OR REPORTS..
JANUARY 1948
U. S. RADIO TWO BILLION ANNUAL SPENDING
CAMELS USING BIG SPOT BUDGET
PETRILLO ' S SWORD OVER WEB HEADS
RADIO
MANUFACTURING FACILITIES CLOSE DOWN
CBS
BLOCKPROGRAMS
SPONSOR BUYS TELECASTING PUBLICATIONS INC.
0. H. Caldwell, former broadcasting commissioner, estimated last month that America spent $2,115,000,000 for radio in 1947. His breakdown showed time sales of $350,000,000; talent costs $60,000,000; electricity consumption $220,000,000; radio receivers (retail) $800,000,000; TV sets $120,000,000; replacement radio tubes $90,000,000; radio parts $100,000,000; phonograph records $300,000,000; and receiver repairs $75,000,000.
-SR
Caraels is largest user of spot announcements among cigarettes today. Other tobacco organizations are pouring cash into day and nighttime network broadcasting. Camels is also networking but is spending as much for announcements as for one of its chain programs.
-SR
Petrillo (as SPONSOR goes to press) is following usual routine delaying tactics on new web contracts. Tension is mounting at networks. Preparations are being made for musicians' walk-out despite hope there won't be any.
-SR
Closing down of number of radio factories is indication that present receiver manufacturing potential exceeds demand. Production was built to fantastic heights during war and U. S. won't buy all sets which can be produced. Hoped-for export business hasn't developed.
-SR
To combat both local block programing and other networks, CBS, which developed "mood" (block program) formula, is going all out to blockprogram network. First indication of this is notification to advertisers that protection on time slots will end shortly. First allout CBS attempt to block-program is Friday night, which now throughout the U. S. has grown to be sport-listening night, making CBS job more difficult. If CBS attempt to build Columbia ratings through comedy block-programing on Fridays works, block-programing can be answer to that chain's fight for top audience ratings.
-SR
Sponsor Publications Inc. has purchased the capital stock of Telecasting Publications Inc., publishers of FREQUENCY MODULATION BUSINESS . SPONSOR will continue its established format and editorial content with added emphasis on TV, FM and FAX. Publication of FREQUENCY MODULATION BUSINESS has been suspended. Edward Codel, former president and publisher of Telecasting Publications Inc., has joined the Katz Agency Inc., national station representatives, as head of its new television department.
SPONSOR, Vol. 2, No. 3, January 1948. Published monthly by Sponsor Publications Inc. Publication offices: 5800 N. Mervine St., Philadelphia 41,
Pa. Advertising, Editorial, and Circulation offices. 40 W. 52 St., New York 19, N. Y. Subscription $5.00 a year in U. S., $5.50 elsewhere. Acceptance
under the act of June 5, 1934 at Philadelphia, Pennsylvania, authorized December 2, 1947.
JANUARY 1948 1
I in£rkl** iIm* Am •