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Today's Most Perfect
Picture of Product Behavior
S^^APLE DESIGNED BY ..Or.RoYmondFronxcn
i,,CHN>CAL ADVISOR for. Po"' U-^'^' PANEL CONDUCTED BY Audience SorveYV
What every Advertiser wants to know!
T he Oklahoma City Consumer Panel has been set up on a continuing basis and financed by WKY and the Oklahoma Pubh'shing Company to give advertisers and manufacturers the most perfect picture ot product behavior modern research methods can devise.
The method, the products covered and the samph'ng were adopted after consultation with the country's leading agencies, advertisers and research men.
Four hundred families, selected for perfect representativeness of Metropolitan Oklahoma City, maintain a day-by-day purchase record for some 40 commodity
classifications, recording brand, size, number ot units, price paid and place ot purchase.
Tabulations are issued quarterly, but special reports for longer or shorter periods are available at cost covering any phase of acti\ ity possible to obtain from correlation of the detailed purchase records and biographical information available.
Nowhere in the U. S. today is there available to advertisers a more sensitive thermometer and more accurate recording of product behavior. Write today, letting us know how the Oklahoma City Consumer Panel may be helpful in the solution of your particular problem.
What YOU Can Find Out About YOUR Product!
I, The number and percentage of" families buying your proJua in Meiropoiitan Oklahoma C^ity.
X* The tomparative standing of your product with tonipeiiiive brands.
^* The number of units, price and weight of all brands purchased.
4* The time and place of purchase; grocery or drug store, independent or chain; department store; house-to-house distributor; or other.
This information on products in 40-odd classifications is available quarterly. In addition special reports -ire available at cost. >X'ricc today for the reportscovering the specific products in which you are interested.
WKY • OKLAHOMA CITY «
. S. C. /iitliiatf
0\\\H> AND OPERATED BY THE OKLAHOMA Pl'BLISHING COMPANY: mE DAILY OKLAHOMAN OKLAHOMA CIT^' TIMES — THE FARMER STtX KM AX j K\()R, (OLORADO SPRlXt-,S KLZ, DEXNER AND W IKK, PEORIA, AFFILIATED IN MANAGEMENT — REPRESENTED N.\TIONALLY BY THE K AT/ ACFNCY
JANUARY 1948 3
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