Sponsor (Nov 1947-Oct 1948)

Record Details:

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#. I n.^ IKWKW \^« SPONSOR REPORTS 40 WEST 52ND NEW AND RENEW PS. MR. SPONSOR. STEVE DOUGLAS SOFT DRINK LEADERSHIP BENRUS ADDS PROMOTION FM MARKET: JANUARY 1948 SELLING THE SUPPLIER SPOT TRENDS OIL AND THE OPERA CONTESTS AND OFFERS TO BUILD OR TO BUY TV RESPONSIBILITY THE WRITER ON THE AIR BROADCAST MERCHANDISING MR. SPONSOR ASKS SIGNED AND UNSIGNED 4-NETWORK COMPARAGRAPH TV-FM-FAX SPONSOR SPEAKS APPLAUSE 1 4 9 18 22 27 30 32 34 38 41 45 48 52 54 56 58 62 83 89 94 94 Publiehed monthly by SPONSOR PUBLICATIONS INC. Executive, Editorial, and Advertising Offices: 40 West 52 Street, New Yorkl9,N.V. Telephone: Plaia 3-6216. Chicago Office: 410 N. Michigan, rdephone: Whitehall 3540. Publication Offices: 5800 North .\lervine Street. Philadelphia 41, Pa. Subscriptions: United State« t5 a year; Canada S5.50. SIdkIo copies 50c. Printed in U. S. A. Copyright 1947 SPONSOR PUBLICATIONS INC. President and Publisher: Norman R. Ulenn. SecretaryTreasurer: Elaine C. Glenn. Editor: Joseph M. Koebler. Associate Editors: Frank Bannister. Charles Sinclair. Art Director: Howard Wechsler. Advertising Director: Letter J. Blumenthal. Advertising Department: Edvin D. Cooper; ( Chicago M anager I Kav Brown; (Ixis .\ngelcs) Duncan A.Scott ACo.,448 S.Hill St.; (San Francisco) Duncan A. Scott A Co., Mills BIdg. Circulation Manager: Milton Kaye. COVER PlCTl'RE: The air audience looks over the .ihoulders of Milton Cro!is at the opera each Saturday afternoon i III West Sgndl CONGRATULATIONS \'()u arc certainly to be congratulated on your December issue. It is literally packed with informative data. In fact, I would like to have two more copies, il you could send them to me. Harley B. Howcott Media director Fitzgerald Advertising Agency New Orleans 1 would like to take this opportunity to tell you how 1 enjoy sponsor. When I was in New York last month for a BMB board meeting, I heard, on two or three occasions, the name of your book mentioned. A. H. Caperton Advertising manager Dr. Pepper Co. Dallas 1 would appreciate it if you would change the address for future mailing to my home so that I will not miss any copies of your esteemed publication and will have time to enjoy it in my leisure. Emery M. Lewis Executiie vp Brown & ^'xlliamson Tobacco Corp. Louisville I am gathering some information on the idea of "planned programing" or "block broadcasting" by radio stations. I am referring, of course, to the idea of stations arranging the subject material they put on the air in an orderly, planned fashion, for the convenience of listeners and of advertisers. I shall appreciate ver>' much any information you can give me on the growth of this idea, its present development, its use b> the major networks, and the names of any stations that have used the idea independently. John B. Mack, Jr. Director Public Relations Onincil, N. Y. SPOPiJSOfi reported on lih}ek Prnijrtiniing in its "Fait Farti" (./ii/.v IU^i7) and October Ii)'i7 issues. COMPLETE FILE WANTED Would it be possible to obtain a complete file of Sf'ONSOR for our agency library? Somehow in the travels of our agency copy, the library has suffered, and Mr. Evans particularly is most eager to {Please turn to page 6) WWSW delivers "More L. P. D." in Pittsburgh ! That's More Listeners Per Dollar in this rich industrial market you can't afford to overlook. These are the facts. * WWSW leads Pittsburgh stations in sports ... in public-service features ... in onthe-spot coverage of local events ... in value for your advertising doUar. WWSW belongs on your station list. Allow us to prove it I ♦ASK FORJOE for evidence! « Pittsburgh's Leading Independent Station Hotel Keystone. Pittsburgh. Pa. SPONSOR