Sponsor (Nov 1947-Oct 1948)

Record Details:

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GOOD MOSIC IS A HABIT Good music forms good listening habits . . . attracts music lovers . . . keeps them listening . . . knits them into an intensely loyal, responsive audience. More than half a million music-lo\ ing families in the New Y'ork metropolitan area time habitually to WQXR-WQXQ . . . comprise "A City Within A City" in the worlds richest and greatest market. A record number of advertisers, using the sales-producing impact of good music, are tapping this vast source of purchasing power. Their increasing sales are proof that good music is a powerful selling force. For greater sales, use WQXR-WQXQ . . . the stations distinguished for good music and the news ^„j ^ ^^ j;,^,,,,,, ^.^^^.^^ bulletins of The New York Times. Radio Stations of The New York Times WQXR (Cx)iUiyiu€d from page 4) have a complete file. Also, do you produce binders for a year's file? Dorothy Ca.ntrell Account Executive Albert Evans Advertising Fort Worth Bark Utiut are trarct but the h'rani' agmey filet hate brrn hroiuihl up to date. .\o binderi am liable yel. (2) (3) TRANSCRIPTION CORRECTIONS Just a note to let you know how very much I enjoyed the transcription article in the November issue. A couple of corrections >'ou ought to know about: (1) Singin' Sam, not the Mullen Sisters, does the commercials in the Singin' Sam series. Captain Stubby and the Buccaneers is no longer handled by Transcription Sales. (Now distributed by Larry Fin ley.) Recorded announcements by talent on all Transcription Sales features are available for clients' use not only as a part of the programs proper but as spot announcements on the same and other stations in the purchased program markets. There's no additional charge for spot use. On the Wings of Song series, Emile Cote and the Serenaders are available to do personal appearances for clients in purchased program markets. Again, congratulations on a mighty fine article in a mighty fine magazine. Edward Hochhauser, Jr. Eastern Division Manager Transcription Sales, Inc., N. Y. (4) LOCAL PROGRAMS We're sorcy that WKNA missed a listing in your November tabulation of advertising by categories. Perhaps the questionnaire failed to arrive. Checking the tabulation we find that only San Francisco, Chicago, Yakima, Los Angeles and Fort Worth have acrossthe-board programs of 30 minutes or longer. We think that WKNA's accomplishment in joining this list of large cities is noteworthy. The Valley Bel! Dairy of Charleston sponsors "The Valley Bell Swap Shop of the Air" Monday through Friday 12:30{Please turn to page 12) SPONSOR