Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000163
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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new and renew yVe<t( /^aiioHai Spoi Bud^He44. SPONSOR PRODUa AGENCY STATIONS CAMPAIGN, start, duration Block Drug Co Bon Ami Co Doublcday Co Emerson Drug Co Foster Mllbum Co Garrett Wine Co Hercules Powder Co Hudnut Sales Co. National Biscuit Co Hiels Bros Schenley Distillers Stanback Co Ltd Standard Brands Inc Sterling Drug Co (Whitehall Pharmacal dlv) William H. Wise Polygrip Cleanser Dollar Book Club Bromo-Seltzer Doan's Pills Virginia Dare wines Texctone Rayve Shampoo Shredded Wheat Plel's Light Beer ; Wines Stanback headache powders Chase & Sanborn coffee Bluebonnet Margarine Anacin Books Cecil & Presbrey 12 BBD&O 12-15 Huber Hoge & Son 20-30 BBD&O ^^ 40 Street &' Finney 20-50 Ruthrauff & Ryan , 20 Fuller, Smith & Ross 10-15 Roche. WlUlams & 25-30 Cleary McCann-Erlckson 25-50 William p;sty 5-10 Biow 25-40 Piedmont 60 J. Walter Thonipson 5-10 Ted Bates 50 Dancer-Fitzgerald 15-20 Sample Huber Hoge & Son 30-40 K.t. spots; Jan 1; 13 wks Spots in women's participations; Feb 1; 13-52 wks 15-min spot program; Jan 15; 13 wks (with 2-wk cancellation clauses) E.t. spots, breaks; Feb-Mar; 8-52 wks E.t. spots, breaks In expanding campaign In rural markets; Jan 1; 52 wks E.t. spots, breaks In nighttime availabilities; Jan 15; 13 wks Early a.m. spot programs in southern markets; Feb 1; 13-52 wks E.t. spots, breaks, local programs; (expanding current campaign) Jan 15; 13-52 wks Spot programs, morning hours; Feb 1; 13-39 wks E.t. spots in expanding campaign In southeastern markets; Jan 15; 52 wks 5-mln e.t. programs in nighttime availabilities; Feb 1; 13 wks Peter Donald. 15-mln e.t.; Feb-Mar; 13-52 wks E.t. spots in test campaign (may expand later); Jan 1-15; 13 wks E.t. spots; Jan 12; 9 wks E.t. spots, breaks; Jan-Fcb; 13 wks 15-min spot programs; Jan 15; 13 wks (with 2-wk cancellation clauses) AfeuA On ^eiuPH^Uu SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration Appalachian Coals Inc Brotherhood of Railway Trainmen 'Champion Spark Plug Co Famsworth Radio & Television t;orp FerryMorse Seed Co Ford Motor Co General Electric Co Lambert Pharmacal Co. Ludens Inc PhUip Morris & Co Ltd Inc Haehnle William Von Zehle MacManus, John & Adatns Warwick & Legler MacManus, John & Adams J. Walter Thompson Young & Rubicam Lambert & Feasley J. M. Mathes Biow MBS 75 ABC 105 ABC 215 ABC 82 CBS 161 NBC 162 CBS 161 CBS 165 CBS 67 NBC 160 Alvin Heifer News; MTWTF 7:15-7:20 pm; Dec 1; 52 wks Dorothy Fuldhelm News; Sat 5:45-6 pm; Nov 15; 52 wks Champion Roll Call; Fri 9:55-10 pm; Jan 2; 12 wks Metropolitan Auditions of the Air; Sun 4:30-5 pm; Jan 4; 20 wks Garden Gate; Sat 10-10:15 am; Jan 17; 16 wks Fred Allen; Sun 8:30-9 pm; Jan 4; 52 wks House Party; MTWTF 3:30-3:55 pm; Dec 1; 52 wks Abe Burrows; Sat 7:45-8 pm; Jan 3; 52 wks Strike It Rich; Sun 10:30-11 pm; Nov 2; 52 wks Horace Heidt; Sun 10:30-11 pm; Dec 7 * Extended contract. (Fifty-two icfekt generally meant a 13-week contract with optiom for 3 luceetiive 13-XDeek renewalt. It't luhject to cancellation at the end of any 13-week period) HeHe44MiU On Aetwo^Ju SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration American Express Co Anchor-Hocking Glass Corp Armour & Co Bristol-Myers Co Colgate-Palmollve-Peet Co Continental Baking Co Curtiss Candy Co E. I. du Pont de Nemours & Co Inc F. W. Fitch Co 'ANUARY 1948 J. M. Mathes W'illiam H. Weintraub Foote, Cone & Belding Young & Rubicam Doherty, Clifford & Shenfield NBC Ted Bates Sherman & Marquette Ted Bates C. L. Miller BBD&O L. W. Ramsey ABC 161 CBS 144 MBS 197 NBC 134 NBC 133 NBC 141 142 150 NBC 70 ^ 141 CBS 47 CBS NBC 147 NBC 158 .^*>^*..A w^rtiWrt '^'->'^j«j(yfrV»MC'^N'''Vr^^«C9j:?HW*««C«pflR:^e9Sa?p5953??^^^ Vox Pop; Wed 8:30-9 pm; Dec 31 ; 13 wks Crime Photographer; Th 9:30-10 pm; Nov 1; 52 wks Oueen for a Dav; TTh 2-2:30 pm (alt 15 min); Dec 2; 13 wks Duffy's Tavern: Wed 9-9:30 pm; Dec 24; 52 wks Mr. District Attorney; Wed 9:30-10 pm; Dec 24; 52 wks Can You Top This?: Fri 8:30-9 pm; Jan 2; 52 wks Kay Kyser; Sat 10-10:30 pm; Jan 3; 52 wks Dennis Day; Wed 8-8:30 pm; Jan 7; 52 wks Sports Newsreel of the Air; Fri 10:30-10:45 pm; Jan 2; 52 wks Judy f^nova; Sat 9:30-10 pm; Jan 3; 52 wks Grand Slam; MTWTF 11:30-11:45 am; Nov 24; 52 wks Warren Sweeney News; SS 11-11:05 am; Dec 28; 52 wks Cavalcade of America; Mon 8-8:30 pm; Dec 22; 52 wks Fitch Bandwagon; Sun 7:30-8 pm; Dec 28; 52 wks