Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000164
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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SPONSOR AGENCY STATION PROGRAM, lime, start, duration f General Foods (>>rp Andrew Jerftens Co LeTer Bros Co (Thomas J. Lipton Inc div) Manhattan Soap Co Minnesota Valley Canning Co National Biscuit Co Ncstlo's Milk Products Inc Norwii-h Pharmacal Co Radio Hlblo ClaNN Inc R. J. Reynolds Tobacco Co Sealtest Inc Standard Brands Sterllnt Drug Co Sun Oil Co Tillamook County Creamery Assoc Wesson OU & Snowdrift Sales Co Inc Wesdnfthousc Electric Corp William Wrldley Jr Co Young People« Church of the Air Benton & Bowles Robert W. Orr Young & Rublcam Duane Jones Leo Burnett McCann-Erlckson Compton Lawrence C. Gumblnner Stanley G. Boynton William Esty McKee & Albright J. Walter Thompson Dancer-Fitzgerald -Sample Pedlar & Ryan Roche, Williams & Cleary Botsford. Constantlne & Gardner Kenyon & Eckhardt McCann-Erlckson Ruthrauff & Ryan Erwln. Wasey MBS 110 ABC 218 210 CBS CBS 160 159 NBC 160 ABC 234 ABC 202 AB<: 136 MBS 250 ABC 236 NBC 151 148 NBC 75 NBC 144 143 ABC 202 NBC 140 141 141 CBS 147; NBC 33 NBC 7Pac ABQ 185 ABC 199 CBS 152 MBS 253 Juvenile Jury; Sun 3:30-4 pm; Dec 7; 52 wk« Walter WInchell; Sun 9-9:15 pm; Dec 7; 52 wks Louella Parsons; Sun 9:15-9:30 pm; Dec 7; 52 wks Arthur Godfrey's Talent Scouts; Mon 8:30-8:55 pm; Dec 29; 52 wk« Romance of Evelyn Winters; MTWTF 10:30-10:45 am; Nov 17; 52 wks Rose of My Dreams; MTWTF 2:45-3 pm; Nov 17; 52 wks Fred Waring; FrI 10-10:30 am; Jan 16; 26 wks Paul Whiteman Club; MTWTF 3:30-3:45 pm; Dec 29; Paul Whiteman Club; MTWTF 4-4:15 pm; Dec 29; 13 wks Fat Man; FrI 8-8:30 pm; Feb 13; 52 wks Radio Bible Class; Sun 10-10:30 am; Dec 28; 52 wks Paul Whiteman Club; MTWTF 3:45-4 pm; Dec 29; 13 wks Bob Hawk; Th 10-10:30 pm; Jan I; 52 wks Grand Ole Opry; Sat 10:30-11 pm; Jan 3; 52 wks Village Store; Th 9:30-10 pm; Jan 1; 52 wks One Man's Family; Sun 3:30-4 pm; Jan 4; 52 wks Charlie Mcfjirthy; Sun 8-8:30 pm; Jan 4; 52 wks Bride and Groom; MTWTF 2:30-3 pm; Jan 5; 52 wks Walt! Time; Fri 9:30-10 pm; Jan 23; 52 wks Manhattan Mcrry-Go-Round; Sun 9-9:30 pm; Jan 25; 52 wks American Album of Familiar Music; Sun 9:30-10 pm; •Tsri 25* 52 wks Big Town; Tu 8-8:30 pm; Dec 30; 52 wks Sunoco Three Star Extra; MTWTF 6:45-7 pm; Jan 19; 52 wks Tillamook Kitchen; Sat 9:45-10 am pst; Jan 3; 52 wks Paul Whiteman Club; MTWTF 4:15-4:30 pm; Dec 8; 15 wks ^"""^^ Ted Malone; MTWTF 11:45-12 am; Dec 29; 52 wks Gene Autry; Sun 7-7:30 pm; Dec 28; 52 wks YounC Peoples Church of the Air; Sun 9-9:30 am; Nov 30 ; 52 « ks A/e44f. cutd Ho^taim^d 04t ^^UidUoH. SPONSOR AGENCY STATION PROGRAM, lime, start, duration American Tobacco Co Peter Ballantlne & Sons The Boston Store Botany Worsted MlUs Foote. Cone & Belding J. Walter Tliompson Mark Mautner & Berman SUbcrstcin-Goldsmith Broadway House of Music Direct Bulova Watch Co Blow General Foods Corp (Sanka) Young & Rublcam A. Gettelman Brewing Co Scott-Tclander Gimbels (Milw.) Glrard Chevrolet Co Hat Research Foundation Robinson Lloyds Ltd (wines) Perma-Stone Corp Powell-Campbell Shoe Co Ed Schuster Stores SearsRoebuck SoconyVacuum OU Co (Wadbam dlv) Transmirra Products Corp Trilling & Montague (Norge dealers) Wfstern Fuel Co Direct Edward Shapiro Grey Wiley, Frazee & Davenport Direct Sterling CramerKrasselt Mayers Scott-Telander Smith, Bull & McClreery Campbell-Ewald ScDtt-Telunder WCBS-TV, N. Y. WABD, N. Y. WTMJ-TV, MUw. WTMJ-TV, Milw. WABD, N. Y. WTMJ-TV, Milw. WTMJ-TV, MUw. WABD, N. Y. WTMJ-TV, Milw. WTMJ-TV, Milw. WFIL-TV, Phila. KTLA, L. A. WCBS-TV, N. Y. WABD, N. Y. WTMJ-TV, MUw. WABD, N. Y. WTMJ-TV, MUw. KTLA, L. A. WTMJ-TV, MUw. WABD, N. Y. WTTG. Wash. WFIL-TV, Phlla. WTMJ-TV, Milw. Film spots following news, preceding sports; Dec 29; 13 wks (r) N. Y. Yankees baseball games; as scheduled; April thru Sept; 21 wks (n) How to Do It; Sun 8:45-9 pm; Dec 7; 13 wks (n) Weather spots; Dec 3; 13 wks (n) Weather spots; Dec 17; 11 wks (r) High school basketball games; Fri 7:55-10 pm; Dec 5; 13 wks (n) Time signals; Dec 3; 52 wks (n) Spots; Jan 1 ; 8 wks (r) Wrestling matches; Th 8:30-10:30 pm; Dec 4; 13 wks (n) Sports Parade (Blm); Sat 8:15-8:30 pm; Dec 10; 13 wks (n) Television Newsreel; Sun 8:15-8:30 pm; Dec 7; 13 wks (n) Spots, preceding and following TV sports; Nov 14; 13 wks (n) Film spots; Dec 13; 13 wks (n) Film spots, before and after Madison Square Garden events; Dec 20; 6 wks Spots; Dec 9; 12 wks (n) Boxing matches; as scheduled; Dec 10; 13 wks (n) Spots; Jan 6; 52 wks (n) Schuster's Open House; Wed 8-8:15 pm; Dec 3; 52 wks (n) Spots in "Shopping at Home": Sun 8:40-9 pm; Nov 14; 52 wks (n) Spots; as scheduled; Dec 8; 52 wks (n) Marquette U. basketbaU games; Sat 8:30-10 pm; Dec 13; 13 wks (n) Spots in "Small Fry"; Tu 7-7:30 pm; 13 wks (n) Phila. Warriors basketball games; as scheduled; Nov 31; to Mar 18 (n) Spots; Dec 4; 13 wks (n) Ne44A A<f€HC4f /lpfiaUiUM/e4ii4. SPONSOR PRODUCT (or service) AGENCY Academy Theatres, L. A Movie chain Allda Products Co, Tujunga, Calif Cosmetics American Frigid-Dough Inc, Oak Park, lU Frozen Ready-to-Bake Pastries. . , American-Marietta Co, Chi Paint, asphalt products Appalachian Coals Inc, Clncl Coal Arnold Bakers Inc, Port Chester, N. Y. Raisin tea loaf Associated Products Inc, Chi Cosmetics, toiletries Hroadway-.Spring Arcade Building Corp, L. A Cooperative merchants Urock ik Co. Phlla Frozen French Fried Potatoes lirown Brothers Ltd. Toronto Stationers <Uilifomla Dew Distilling Co. L. A Orange wine Cella Vineyards, Fresno, t^lif Wine Chicopee Mfg Corp (Lumite dlv), N. Y Lumlte screening, plaatlc fabrics. <;ircus Foods Inc, S. F Circus Peanuts Claridge Food Co, N. Y Meat products Coast Van & Storage Co, L. A Moving & storage C<ilgiite-Palmollve-Peet Co, Jersey City Lustre-Creme Shampoo C«H)perative Mattress Assn, L. A Institutional Craig OU Co, Oakland ... Petroleum products Tullis, H'wood. A. James Rouse, L. A. Swanev, Drake & IJement, Chi. Ruthrauff & Ryan. C:hl. Haehnle. Clncl. Walter Weir. N. Y. Norman A. Mack. N. Y. Charles .\. Stahl. L. A. Richard A. Foley, Phila. . Vlckers & Benson. Toronto Harry J. Wendland. L. A., for natl adv McNeill & -McCIeery. L. A. . Geyer. Newell & Ganger, N. Y. BBD&O. S. F. Al Paul Lefton. N. Y. Irwin-McHugh, H'wood., for regl adv Lennen & Mitchell, N. Y. John Freiburg. L. A. .TuUu, H'wood. {Please turn to page 62)