Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000489
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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exc lus UST OM-B -BUILT / Ligrht gray area shows Kansas City's primary trade terntory as determined by Dr. W. D. Bryant. Kansas City researchist. Dark gray area, plus all counties within KFRM's heart-shaped coverage contour, shows KFRM listeners in Zi\ counties in 9 states. The KMBC-KFRM Team is Custom-Built to provide complete, economical, simultaneous coverage of the Kansas City trade territory. When you add KMBC's audiences in metropolitan Kansas City to KFRM's— it had listeners in at least 9 states -\ \. / Red lines show KMBC's proved .5 millivolt contour and KFRM's estimated .5 millivolt contour. and 231 counties the first two weeks it was on the air — you have the only real combination for covering the Kansas City market. A study of the map above will show we're really talking turkey when we talk of Custom-Built Coverage to fit the market. KMBC KFRM of Kansas City for Kansas Farm Coverage Represented Nationally by Free & Peters, Inc. APRIL 1948 39