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ilre iH programs available on FH stations?
jn^fflB^ Not all network stations ^SJl*i*P with FM affiliates are duplicating all their AM chain programs. The percentage not going all out on the dual airings is small on CBS and NBC and large on Mutual. These and many other facts and opinions were disclosed in a survey recently completed by the Frequency Modulation Association (FMA). The survey was undertaken among AM-FM stations to ascertain just what FM stations were doing with network programs. FMA had fought long and hard for the right of its members to duplicate web programs and wanted to uncover what had happened since February 1, when the duplication was made possible through an interim agreement between James C. Petrillo (American Federation of Musi
cians) and the four networks.
Only IS*^, of the FM stations affiliated with network outlets are presenting none of their web programs, but 48% are not airing the full net schedules. Their reasons vary. Some don't take their net's full schedules just because they're contrary. Some are not duplicating because they have had complaints from listeners who missed certain programs which the FMers had broadcast prior to the starting of duplication.
There is a real lack of understanding concerning duplication of AM network programs on FM outlets, on the part of the stations. Only 58 per cent of the network affiliates reporting in the survey knew that they had to take everything or nothing. When asked if the policy of
Breneman, Crosby, and Benny — three big reasons why AM programs are important to FM
their network disrupted programing on a local basis against the interest of their listeners, 69', said "no," 21% said "yes," 10% ducked the question. When further queried on whether the network program duplication caused them to lose revenue, 75% said "no." Only 6% reported any cash income decrease.
Percentagewise, IS-^', of the CBS FM stations, 19% of NBC's, 32% of ABC's, and 94% of MBS' are not taking all web programs. It's vital that sponsors have an actual report on the FM release of their programs. Chain men, like president Mark Woods of ABC, realize this. The latter recently warned ABC stations to duplicate or else the web would go into the laggard stations' markets and make arrangements with non-affiliated FM stations to release ABC shows. He warned the AM outlets further if they didn't have FM licenses to get them.
Most stations (73%) reported that FM listening had increased substantially since network programs had been available. On the vital question of increase in FMAM receiver sales, only 49% of the stations reported that they knew anything about set sales. Forty-five per cent said set sales have been definitely up since chain programs were made available on FM. Only 4% reported that to their knowledge there had been no increase in consumer buying.
It is mostly the sustaining programs that are not picked up by FM stations. Under the duplication agreement no charge can be made to sponsors for the FM dissemination of the AM network program, and the stations must sell some time locally to carry the operating burden
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