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I
We don't sell the sizzle -we sell the steak!
— And that's NO baloney!
1 . We've (June a lot of w liooping about all the swell rich-gravy triinmings you get with a \\ \'ET contract.
liul (jetting down to red meat — -first
and foremost, WV^ET is out to
help you carve out a bigger,
hunk of the Rochester market. Not one to be
we'll leave the gristle and any sizzling to your
competitors.
After that comes
juicier a pig
Service PLUS!
2. Of course if you ?<'an/ to be a pig and hog the Rochester market, WMi^T can give you Complete Advertising and Merchandising Serviceof-the Air. Everything from money -making, budgetshaving promotional ideas — ^and we pride ourselves on some lulus — to expert trouble-shooting on tough distribution problems.
3. And if you want Fancy Pants on your show, we have a special Fancy Pants Dept. We can also stretch a flollar.
First, WVET custom-plans your .show to fit your product, your problems, your sales objectives . . . schedules it to reach your best markets and outscoop competition. Then we pack it with the kind of listener-appeal and BUY-apj)eal that really gets chipheavy prospects.
4. There are no turkeys on W\'ET. JVankly we can't afford that kind of reputation and we don't believe our clients can either — no matter how much they have to spend, 'i'hat's why we've always had a New York office. WVET is the ONLY — yop, the only — Rochester station that does. We know the only way we can help you cash in on new de\elopments and snap up smart talent-buys is to maintain live contact with the very pul.se of the radio industry. And we do just that— everv dav in the week. At 30 Rockefeller Plaza. Suite '3116.
5. So why not let WYET bring home tlie bacon for youP We'll help you butcher competition (in a nice way, of course) — run up your hstener and selling ratings — do our darnedest to see that you get oodles of that nice rich gravy "the way we make it up Rochester wav!"
THE EAGER-BEAVER STATION 204 GRANITE BLDG.. ROCHESTER 4, NEW YORK
WVET
ROCHESTER, NEW YORK
BASIC MUTUAL STATION 5000 WATTS 1280 KC
NATIONALLY REPRESENTED BY WEED AND
COMPANY