Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000495
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wed. 7:30 P.M., WKBN. Beafsfour competing network ihow$: two mysteries, a drama, a comedy — almost 2 to I. (HOOPER— Oct. 1944, Feb. 1947) Sun. 12:30. WTMJ. Beats total ratings of all com peting stations. (HOOPER— Feb. Apr., 1947) Tucs. 7:30 P.M., WJR. 52% share of audience. Rating is more than twice competing network mystery — almost double two competing network variety shows. (HOOPER— Dec. 1946, Apr. 1947) Sun. 3:30 P.M., WKRC. Highest rated show on WKRC all day and night (Sunday). Highest rated Sunday afternoon show on all Cincinnati stations. (HOOPEROct. Dec, 1947) Sun. 2:00 P.M., WCOL 54.2% share of audience. Highest rated musical show on all stations, Sunday afternoon. (HOOPER— Fall-Winter, 1944-47) Sun. 1:00 P.M., WFBM. Double rating of nearest competition; almost four times rating of competing network musical. (HOOPER— Dec. Apr. 1944-47) ■^^s c,llco>ripetlf'0»' f TRANSCRIBED FOR LOCAL AND REGIONAL SPONSORSHIP. 7m M m ^ Here is a rating story seldom equalled M^ by any radio show! Starting in June, ^ 1946, THE WAYNE KING SHOW soon topped all competition in city after city, it's tops in production . . . with Wayne King and his Orchestra . . . and great stars like Nancy Evans, Larry Douglas, Franklyn MacCormack. It's tops in sponsor satisfaction as evidenced by repeated renewals and multiple market approval. TRANSCRIBED BY ZIV MEANS THE GREATEST IN RADIO SHOWS