Sponsor (Nov 1947-Oct 1948)

Record Details:

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MASON CITY IOWA 1946 RETAIL SALES $33,148,000 • TALL CORN affiliate for one of the RICHEST farm areas in the nation MASON CITY IOWA Records are sold direct from the studio turntable at WJHP, Jacksonville. Disk jockey Wayne Farrell spins a program called Radio Record Shop over WJHP and listeners are urged to order their favorites delivered to their homes the next day. The station takes orders by phone and has sold 10,000. The program's Hooperating has also jumped during the period that this sales record was made. Corn Toasties are printin3 MBS "House of Mystery" thrillers on their packages. A niyS' tery is told in eight captioned drawings appearing on the back of each box. The solution, written on a card enclosed in the package itself, is invisible until a piece of wet paper is rubbed over it. The stunt turns every box into a direct promotion for the program. Twelve different thrillers are pictured — one to a box — so that even finding the different tales becomes a game for the youngsters. WKBW appears to have proved that listeners will take practically anything. Foster Brooks, who runs WKBW's Million Dollar Ballroom, decided recently that he liked Art Mooney's Baby Face. He played it consecutively for 45 minutes on the program (approximately 15 times). Result tied up the switchboards of WKBW and for no apparent reason all the rest of the station switchboards in town. Most of the calls which got through said they liked the tune. Buffalo sales for the tune jumped to a new high for a new disk. Broadcast tickets are added attractions for First Piano Quartet concert. When the Edwin Fadiman-NBC First Piano Quartet played San Antonio, newspaper advertisements were headed "Save Your Stubs." The ads called attention to the fact that stubs of tickets for the concert would serve as admission to the Quartet's Saturday afternoon broadcast. There were 2,500 persons at the concert and over half that number turned up for the broadcast originated over WOAI. MR. SPONSOR ASKS (Continued from page 49) service would be rendered everyone concerned. The networks find it feasible, so should the representative. If national spot radio is to continue and grow, which it can do with the ever increasing number of AM, FM, and TV stations, representatives will have to lend their support to maintain the sponsor's desire to use spot radio. By giving the same degree of service after he takes the order, the spot representative is insuring his position in the future of this Big Business called broadcast advertising. Lillian Selb Timebuyer Foote, Cone & Belding, N. Y FIRST in the y? QUAD The 40th retail market DAVENPORT ROCK ISLAND M 0 L I N E EAST MO LINE "FIRST to broadcast from a State Legislature." 5,000 Walts, 1420 Kc. BASIC NBC Affiliate Col. B. J. Palmer, Pres. Bury! Lottridge, Mgr. DAVENPORT, IOWA National Representatives: FREE & PETERS, Inc. APRIL 1948 101