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CINCINNATI'S FIRST COMMERCIAL TELEVISION SERVICE WLWT
WLWT, Crosley Broadcasting Corporation's television service "for Cincinnati, began commercial operation on February 9 and on February 15 a special T-Day celebration was observed throughout the Queen City.
Television is not new to Crosley or Cincinnati. We established one of the first television stations in the United States in April, 1939, under the call letters W8XCT. Experimental television broadcasting has been conducted continuously since that date, interrupted only by the war.
Now, after years of experimentation— training personnel, developing programming and technical techniques— we are ready to provide Greater Cincinnati with the finest television service possible under an expanded, commercial operation.
The newest, most modern television transmission equipment avail
able will, within a few weeks, be sending the sight-and-sound of WLWT. This new transmitter plant will deliver one of the strongest effective radiated television signals in the world, assuring an even finer, more dependable service.
The Crosley Broadcasting Corporation is proud to have established the first television service in Ohio and Cincinnati. We believe television inevitably will become the world's greatest medium for mass communication. And not only can it be expected to provide the greatest and most effective advertising medium yet conceived, it must also contribute immeasurably to the broad fields of entertainment, education and religion within the home.
WLWT Rate Card No. I , and we believe television's most unusual rate card, is now available upon request.
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TELEVISION SERVICE OF THE NATION'S STATION