Sponsor (Nov 1947-Oct 1948)

Page scan 000554 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000554
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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/he only formal thing about WJW's AIA.\ WITH THE HAT program . . . 1:00 to 1:15 P.M. across the board ... is the producer's costume. Versatile Dick Hatton . . . the Man With the Hat . . . has a ready tongue and a lively wit. Whether he's on the sidewalk or in a store, his show . . . taped for reproduction on the following day so the participants as well as their friends can hear it . . . attracts scqres of shoppers. On a regular rotation . . . with a different store playing host every day . . . more than 130 representative independent drugstores participate in the program. Combined . . . these strategically located stores are a powerful selling force . . . represent five priceless advantages to drug manufacturers who need special coverage in the Great Cleveland market. >X'JW's MAN WITH THE HAT offers the opportunity for immediate c/istrihutioti . . . prompt point of sale display . . . expert hehi>ic/-t he-counter sales help . . . complete co-operatiou from drug wholesalers . . . and a highly responsive audience. We've prepared a brief, but complete, written presentation on this potent program. Your nearest Headley-Reed office or a WJW representative will be glad to show it to you. BILL ONEIL, President BASIC ABC Network CLEVELAND 850 KC 5000 Watts REPRESENTED NATIONALLY BY HEADLEY-REED COMPANY U