Sponsor (Nov 1947-Oct 1948)

Page scan 000559 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000559
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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... at CONSUMER BUYING. MOVEMENT OF GOODS. PRODUCT TRENDS in Oklahoma City The Oklahoma City Consumer Panel not only gives advertisers a new look at the quartermillion-person Oklahoma City metropolitan area, but an over-the-transom view of the behavior of their own products in today's market against today's competition. It is a continuing and precise analysis of consumer buying and consumer use of food and drug products in 40-odd classifications. Quarterly tabulations for each classification are available without charge to advertisers showing by brands the number of families buying, dollar volume, place of purchase and other signficant information. The 30,000 or more individual purchases each month by the 400 representative panel families are coded on individual cards with OWNED A.\D OPERATED BY THE OKLAHOMA PUBLISHING COMP\NY: THE DAILY OK.LAHOMAN AND TIMES THE FARMER-STOCKMAN — KVOR, COLORADO SPRINGS KLZ, DENVER (AFFILIATED MANAGEMENT.) complete biographical material. The special information available from this bonanza of market data is available at actual tabulating cost. The maintenance of the Oklahoma City Consumer Panel at an annual cost of S50,000 is one of the many services offered advertisers by Station WKY and the Oklahoma Publishing Company to help them do a more profitable selling job in the Oklahoma City market. ^&>i.eteH2^i^24^y^^Z^(:^2f^^{<:y.J^. m. MAY 1948