Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000567
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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The voice of Man has long .struggled to defeat space. The "magic horn" of Alexander carried his voice almost three miles! Now, Radio towers like that of ffCBS at the left, send Mans voyaging voice everywhere. io we go from here. . . One frontier in Radio is almost entirely gone: the frontier of space. Wherever Americans live, they now own a radio and listen to it. Today the Radio set is an intimate furnishing of the lives of 93% of all the families in America. What frontier, then, is left? It lies in what Radio can say, rather than where it can go. It lies in the nature and quality of Radio's programs ... in the limitless field of Man's imagination and responsihility. The evidence accumulates that CBS leads all Radio in pushing back this frontierbringing 99,000,000 listeners each week CBS-produced programs which stake new claims on the American people's desire for entertainment, knowledge and inspiration. As the New York Times put it in its annual summary of Radio's progress— '7n original programming— CBS teas far and aivay the leader. In a year marked by vapid talk . . . CBS actually did something . . ." This "something"' includes the CBS Package Programs, the most exciting new hits in Radio. Such sponsored shows as Arthur Godfrey, "My Friend Irma," Abe Burrows, Edward R. Murrow, "Strike It Rich"; such sponsorable ones as "mr. ace and JANE," Mickey Rooney in "Shorty Bell,"Hoagy Carmichael, "Studio One," and many others. Sponsored CBS Package Programs currently average 40% less in talent costs than other network programs. So, for large audiences at low cost... at the lowest cost in network Radio today. . . see CBS. Columbia Broadcasting System — where 99.000.000 people gather every week OETTMAN ARCHIVES