Sponsor (Nov 1947-Oct 1948)

Page scan 000575 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000575
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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new and renew i ^[^U New National Spot Business SPONSOR PRODUCT AGENCY STATIONS CAMPAIGN, start, duration Clyde Beatty Circus Benrus WatchlCo Brown Shoe Co Cosby Brush^& Import Co General Foods Corp (Calumet-La France Div) Griffin MfgCo Jerseymald Milk Products (Los Angeles) Nestle's Milk Products Orange Crush Co ♦Station list already set. Circus Watches Buster Brown Shoes Kent of London hairbrushes La Francejbluing flakes Allwhite Shoe Polish Ice cream Nestea (instant tea) Orange Crush, Old Colony beverages Ted H. Factor j;jD. Tarcher Leo Burnett Needham & Grohmann Young & Rubicam Bermingham, Castleman & Pierce Mogge-Privett Doherty, Clifford & Schenfield Ruthrauff & Ryan 6-7 (will expand as circus travels) 30* (adding to current schedules) 53* (may expand) 2-5 (test campaign for new perfumed hairbrush) 40-60* (major mkts only) 50-100 (final stage of northwardmoving seasonal campaign) 2 (may expand in Calif.) 50 (may start as test campaign) 50-100 (may run as seasonal campaign) wks Spots, breaks; Apr-May-Jun; 2 wks Time spots, breaks; Apr 15-May 1 ; 52 wks "Barry Wood Show" e.t.'s; AprMay; 13 wks Variolas local programs, spots, breaks, etc.; Apr-May; 13 wks E.t. spots; Apr 19-May 26; 6 wks Various local programs, spots, e.t. breaks, etc; May-Jun; 13-18 wks Spots; Apr 15-May 1; 13 wks E.t. spots, breaks; May-Jun; 13 26 wks E.t. spots, breaks; Apr-May; 26 ^_- New and Renewed on Television SPONSOR AGENCY STATION PROGRAM, time, start, duration All Weather Products (insulation, roofing) American Chicle Co American Tobacco Co Barney's Clothes, Inc Bibletone Records Bulova Watch Co Davega-City Radio, Inc Uisney Hat.'Co Badger and Browning & Hersey Foote, Cone &VBelding Emil Mogul Direct Blow Silberstein-Goldsmith Grey Dodge;Dealers-Assnlof Cinci. Ruthrauff &piyan Herman Cleaners Howard Clothing^o Motorola, Inc (TV sets, radios) Direct RedfieldJohnstone Gourfain-Cobb Pepsi-Cola^Co (Evervess) Young & Rubicam Ronson Art Metal Works Cecil & Presbrey F & M Schaefer Brewing Co BBD&O U. S. Rubber Co CampbeU-Ewald WPTZ, Phila. WNBT, N. Y. WCBS-TV, N, Y. WABD, N. Y. WCBS-TV, N. Y. WABD, N. Y. WCBS-TV, N. Y. WNBT, N. Y. WNBT, N. Y. WNBW, Wash. WRGB, Schen. WPTZ, Phila. WBAL-TV, Balto. (all other NBC TVJaffillates on air by Sep) WLWT, Cinci. WABD, N. Y. WABD, N.JY. WNBT, N. Y. WNBW, Wash. WRGB, Schen. WPTZ, Phila. WBAL-TV, Balto. WCBS-TV, N. Y. WCBS-TV, N. Y. WCBS-TV, N. Y. WFIL-TV, Phila. Weather Report; MTWTF 7:45-7:50 pm; Apr 5; 13 wks (n) Film spots; Apr 5; 13_-wksl(n) Tonight on Broadway; Tu 7-7:30; Apr 6; 3-52 wks (n) Film spots; Apr 4; 13 wks (n) Film spots (before, after Dodger telecasts); as sched; Apr 16; Oct 3; (n) Participations in "Small Fry"; Fri 6:15-6:45 pm; Apr 2; 4 wks (n) 9 time signals (before, after Dodger telecasts); as sched; Apr 16; Oct 3; (n) Stop Me If You've Heard This One; Fri 8:30-9 pm; Mar 26 (n) News of Week in Review; 10 min as sched; Sep 1; 13 wks (n) Dugout interviews; before all Cinci. Reds home games; Apr 23; season (n) Spots; Apr 2; 13 wks (n) Boxing Bouts; Tu 9 pm to close; Apr 6; 52 wks (n) The Nature of Things; Th 8:15-8:30 pm; Apr 1; 13 wks (n) Film spots (before, after Dodger telecasts); as sched; Apr 16 Oct 3; (n) Film spots (before, after Dodger telecasts); as sched; Apr 16 Oct 3; (n) Sports Album; 5 min as sched with Dodger telecasts; Apr 23 season (n) At Liberty Club; Tu 8-8:20 pm; Mar 30; 13 wks (n) Q|^ New On Networks SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration GUlette.Safety Razor Co Foote, Cone & Belding CBS 162 (Toni Co div) 164 Lever Brothers Co Needham, Louis & Brorby CBS 163 Nash-Kelvinator Corp Geyer, Newell & Ganger ABC 131 (Kelvlnator div) PLllsbury Mills Inc Leo Burnett NBC 67 R. B. Semler Co Erwin, Wasey MBS 438 Crime Photographer; Th 9:30-10 pm;IApr 1; 52 wks t This Is Nora Drake; MTWTF 2:30:2-43 pm; May 10; 52 wks Junior Miss; Sat 11:30-12 n; Apr 3; 52 wks Edwin C. Hill; MTWTF 7-7:05 pm; Apr 26; 52 wks Bob Trout; Sun 4:30-4:35 pm; Apr 4; 52 wks *BiUy Rose, MWF 8:55-9 pm; Apr 12; 52 wks MA Y 1948 ^