Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000576
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Tuckt-r Corp Inlti'd F.ltctrkal Kadi.. & Maclilne WorkiTs Roy S. nurstlne Wi'instein ABC ABC 115 Speak I'p America; Sun 4-4:IS pni; Apr 4; S2 wks {Arthur Cacth; Mon 10-10:15 pni; Apr 19; 52 wks Kxpanded network fAlso broadcast on another network IFormerly on another network iFifly'hro uteks grnf rally means a 13-week anilrnct with nplionx fur 3 sitrcessirr f3-u-erk rrneit'ah. JC$ gubjeet to conrellation at the end of any 13-treek period) ^^BRy Renewals On Networks SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration AiiUTican IVIi-plione and \. \V. AyiT IVIettraph Co American Tobacco Cx) BBD&O Harbasol Co Erwin. Wasey Lever Br<ithers Co Ruthraufl & Ryan l.lbby McNeill & I-ibby J. Walter 'I'hompson Mars Inc Grant Metropolitan Life Insurance Co Younft & Rublcam Miles Laboratories Inc Wade I'harmaco Inc Ruthrauff & Ryan I'hilip Morris & Co Ltd Inc Cecil & Presbrey NBC 151 NBC 16S 162 MBS 4SK CBS 59 ABC 202 NBC HI CBS 22 NBC 142 MBS 130 MBS 327 458 Telephone Hour; Mon 't-'):M) pm; Apr ll; 52 wks Jack Benny; Sun 7-7:30 pm; Apr 4: 13 wks Your Hit Parade; Sat 9-9:30 pm; Apr 24; 52 wks Billy Rose; TT S:55-9 pm: Apr 13; 26 wks Aunt Jenny: MTWTF 12:15-12:30 pm; Mar 22; 52 wks My True Storv: MTWTF 10-10:25 am; Apr 12; 52 wks Doctor I. O.: Mon 9:30-10 pm; Mar 29; 52 wks Eric Scvarcid; MTWTF 6-6:15 pm: Apr 1 ; 39 wks News of the World; MTWTF 7:15-7:30 pm: Mar 29; 52 wks Official Detective; Tu 8:30-8:55 pm; Mar 30; 15 wks Heart's Desire; MTWTF 11:45-12 n; Apr 26; 52 wks Queen for a Day; MTWTF 2-2:30 pm (all 15 minutes); Apr 19; 52 wks New Agency Appointments SPONSOR PRODUCT (or service) AGENCY Allied Artists. Il'wood. . . American Merchandlsinft Co. Montgomery, Ala. American Tobacco Co. N. Y (American Cigarette & Clear Co div, N. Y.). . . Augusta KnittinC (^orp. L'tlca, N. Y Bank & Aftent Auto Plan. New Haven Ueverwyck Breweries Inc. Albany Robert Bruce Knitwear Co, Phila CarosantI Inc. Beverly Hills Cleveland & Sandusky Brewlnft Corp. Cleveland Cumberland Brewing Co. Cumberland, Md DafiCett & Ramsdell Inc, N. Y D'Arrifto Brothers Co. Boston Diamond Fertilizer Co. Sandusky. Ohio firace Brothers Brewery, Santa Rosa Hawthorn-Mollody Farms Dairy. Chi Hollywood Stars. H'wood Keelev Brewlnft Co. Chi Koenfft Coffee Co. CincI Koerber Brew infi Co. Toledo Kuster Laboratories Inc. S. F Lan-O-Tone Products. N. Y A. J. Lehman Co. Cliicl Leon's Jewelry Inc. N. Y Longines-Wlttnauer Watch Co, N. Y Maywood Park, Chi McGaufth Hosiery Mills, Dallas J. B. McKie. L. A Meletio Sea Food Co (Golden Dipt dIv). St. Louis. Milrose Products Co. N. Y New Phila. Brewing Co. New Phlla., Ohio Northeast .\lrlines, Boston Pacific Wines. L. A Padi Clothes. Phila Powell & Campbell Inc. N. Y Powers Furniture Co, Portland, Ore Procter & (;anible. Clncl Roosevelt Raceway. N. Y Sayman Products Co, St. Louis Shaw's. .Santa Monica Silvertex Clothes. Phlla Spectator .Sportswear Co. Chi Sportsmen's .Show Inc. L. A Squirt Inc. Beverly Hills Staminire Corp. New Haven Sta-Rite (;innle Lou Inc, ShelbyrlUe. Ill Stern & Stern Inc. N. Y Sweet Co of Calif Swopes .Sausages. L. A Ian Bark Club. L. A 36th Disi Agric .\8sn. Dlion. Calif \ ogarell Products Co. L. A ..Song of My Heart Mai Boyd. H'wood. . Mall order house Chemow. N. Y. .Lucky Strike cigarettes BBD&O. N. Y. (except T\"> .Pall Mall cigarettes .Sullivan, Stauffer, Colv*elI & Bayles. N. Y. .Joses Quality Health & Haps underwear. Peter Hilton. N. Y. .Auto financing. Insurance Wilson. Halght & W'elch, Hartford .Beer McCann-F.rlckson, N. Y'. -Knitwear Harry Feigenbaum. Phlla. .Perfumes, colognes, men's toiletries. . . .Makellm. H'wood. .Crystal Rock. Brewmaster Premium beer. Old Timers ale Powell-Grant. Cleveland .Beer Harry Feigenbaum. Phila. Cosmetics Erwln, Wasey. N. Y. .Frozen fruits, vegetables James Thomas Chirurg. Boston .Fertilizers. Insecticides, fungicides, mineral feeds Gregory & House. Cleveland .Beer Frank Wright. S. F. .Dairy products .Schwlmmer & Scott, Chi. .Professional baseball team Hunter. L. A. .Beer .Schwlmmer & Scott. Chi. .Everfresh coffee Keelor & Stltes. Clnci. . Beer Bai^on .\lexander. Toledo .Flavor-True Meat Magic Jean Scott Frickelton. S. F. .Shampoo Shaw, N. Y. .Tom Collins Jr Leonard M. SIve. Cinci. .Jewelry .Seidel. N. Y. .Watches Victor A. Bennett. N. Y. .Trotting races BBD&O. N". Y. .Airmald nylons Capka & Kennedy. H'wood. .Coffee-making equipment Irwin-McHugh. L. A. .Ready mixed breading Oaklelgh R. French. St. Louis .All purpose cleaner Frederick-Clinton, N. Y. .Beer Julian .\. Krupnick, Columbus Air travel Pedlar & Ryan, N, Y. Pluma Wine ■ Fritz, Carlson & Cash, H'wood. .Clothes Harry Feigenbaum, Phlla. .Shoe mfr. distr Tracy. Kent. N. Y. .Furniture Randolph T. Kuhn. Portland .Tide Benton & Bowles.. N. Y.. for Perry Mason .Sho\» Trotting races BBD&O. N. Y, .Jitter Bug insect repellent Krupnick. St. Louis .Jewelry Bass-Luckoff. H'wood .Clothes Harry Feigenbaum. Phila. . Sports shirts Stuart Potter. Chi. .Sportsmen's Show Ted H. Factor. L. A. .Soft drink Harrington. Whitney & Hurst, L. A. .Surfacing matls mfr J. M. HIckerson. N. Y. .Bead-F;ttes; bobby, hair, wave set pins. .Schwlmmer & Scott, Chi. .Jewelry Moss & .\rnold. N. Y. .Cake Box baked goods John Freiburg. L. A. .Sausages Irwin -McHugh. L. A. .Seventh Annual Natl Horse Show Roche-Eckhoff. L. .\. .Solano County DIst Fair Lisle Sheldon. L. A. . Proprietary products Erwln, Wasey, L. .\. Sponsor Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION K. Kiiluird i;arlier Howard M. Chapin Kdwin Kbel Seynjour Margules llenrv M. .Swariwood Continental Can Co, N. V.. adv mgr. sis prom (Jeneral Foods Corp (Jell-O-Minute Tapioca div). N. Y.. sis. adv mgr .Schenley Distillers Corp (Three Feathers Dlst div). N. Y.. natl sis prom mgr Kaiser ('o. adv. pub rcl consultant Jacob Ruppcri. N. Y.. adv mgr CJeneral Foods Corp. -N. Y.. adv dir Florida Citrus Comm. Lakeland, adv mgr Sweets Co of .\mer Inc. Iloboken. adv. sis dir Kalser-Frazer Corp. Willow Run. Mich., adv dir (Please turn to page 72)