Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000577
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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IT TAKES imORE THAN UJl\JMI ^ V^v^-^f • (which we have!) ^^^''^i^'=i?r'^^tW to dttrdct dnd hold dn dudience/ ^ai^AcouSlti:^^^''^ JL he best^"step" a radio station can take is to put more, more and still more emphasis on skillful programming in the public interest. ^'"HO was founded with that concept, and has stuck to it. The result shows up again in the ring of 31 counties at the right — which average approximately 100 miles from our transmitter, and which are closer to many stations than to ^ HO. In those 31 counties, according to the 1947 Iowa Radio Audience Survey, WHO''s percentage of total listening, from 5:00 a.m. through 6:00 p.m., is actually 47.1%! There is only one answer to such listenerpreference. That answer is Top-Notch Programming— Outstanding Public Service. Write for Survey and see for yourself. MAY 1948 WH® *for Iowa PLUS + DES MOINES . . . 50,000 WATTS Col. B. J. Palmer, President P. A. Loyet, Resident Manager FREE & PETERS, INC., National Representatives 19