Sponsor (Nov 1947-Oct 1948)

Record Details:

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mn foi GROWING REPERTOIRE SERVICE COMPETITION GROWING REPERTOIRE MUSIC FOR EVERY NEED-BMI which had enough music for the entire needs of broadcasters in 1941, has since increased its ref>ertoire of music by more than 450%. In American folk music, BMI is unquestionably first as it is in Latin-American Music. In every other classification — current p>opular songs, foreign music, dance music, hot jazz, serious and semi-classical— the BMI-AMP repertoire provides both the quantity and QUALITY of music to fill every program need. SERVICE BMI emphasizes its Service in Music through a wide variety of practical programming and research aids. Today, 2,120'-' stations are making good use of such special BMI services as— COPYRIGHT RESEARCH CONTINUITIES HOLIDAY MUSIC LISTS -PIN UP SHEETS -NEWSLETTERS-SONGS OF THE MONTH -PIN UP PATTER-RECORDATA-MUSIC MEMO -GRATIS MUSIC -RECORD PURCHASING ASSISTANCE, etc. These and other helps are available to all broadcast licensees. *As of April 26. I<>4S. COMPETITION BMI has had the hearty support of music users from its very inception, not only because its combined catalogs contain a well-rounded store of great music but because it has created strong competition in publishing and in the field of performance rights. With its current licenses running imtil 1959 BMI more than ever stands as enduring proof of the power and determination of American enterprise to create and maintain the right of free trade in a competitive market. WHEN IT'S BMI IT'S YOURS Broadcast Music, Inc. 580 FIFTH AVENUE, NEW YORK 19 NEW YORK • CHICAGO • HOLLYWOOD