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(fop) Wilkcs-Barre baseball fans gather in sponsor's show-room to hear "Baron" broadcasts (bottom) Joe Hasel's 15-minute round-ups on WJZ are typical of many diamond reports
Broadcasting booth and other field landmarks are shown on WHN Dodger diagram give-away
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that while multiple advertisers do not realize 100';:c of the value of complete sponsorship, they frequently achieve just short of that. Their research also revealed that in most cases (major leagues only) the costs per multiple sponsor were more than 50% of that billed a single sponsor. Today with few exceptions multiple sponsors cut up the cost of rights themselves. Only in the case of the World Series do costs of rights pyramid as the number of spxansors for the series scanning or sound broadcasts increases.
Rights this season will run from $3,2(X) for the Durham Bulls (Carolina League) games for the season to over $100,(XX) for major league teams in New York. The cost for time for the games is seldom as high as the rate card since card rates would make both the broadcasts or telecasts beyond the budgets of even the greatest advertisers. The big blocks of time involved justify spiecial discounts.
The trend is away from one -station presentations and Atlantic Refining, Burger Beer (Cincinnati), Standard Brewing (Cleveland), Goebel Brewing (Detroit), Narragansett Brewing (Boston), and Rieck Mcjunkin Dairy (Pittsburgh), will underwrite the game broadcasts over networks ranging from the 11 -station Pittsburgh hook-up to the over 80 stations that are linked to form the Goebel Brewing network out of Detroit. The ball clubs like these regional networks because they build box-office business from out of town in every case. Few of the club presidents regard play-by-play radio as competition to live attendance at the parks but a sizable number signed TV agreements this year with their fingers crossed.
Clark Griffith of the Washington Senators is quoted as saying, "When baseball pictures get as good as fight pictures, we are not going to allow our games to be televised." General Manager Billy Evans of the Detroit Baseball Company has agreed to only two scannings a week by Goebiel despite the fact that the brewery presents the entire season of the Tigers on radio. There isn't even a single Detroit evening game TV-scheduled as sponsor goes to press, although it's fairly certain that one "experimental" visual airing will be permitted. In Baltimore the Orioles are sponsored on radio b> Gunther Brewing but only two games a week will be seen on TV. The visual presentations will be underwritten by Hecht Brothers (department store).
No television commitments, as far as can be ascertained, extend beyond the current season. Even the leagues, both major and minor, are uncertain about what will happen as more and more tele
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