Sponsor (Nov 1947-Oct 1948)

Page scan 000605 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000605
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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A BIG SLICE and it's spread thick! MARKET DATA TOTAL AREA Daytime Nighttime Retail Sales $1,571,310,000 $1,199,756,000 Food Soles 381,428,000 294,214,000 Drug Soles 74,505,000 57,054,000 Net Efficiency Buying Income 1,928,073,000 1,493,039,000 Gross Form Dollars 734,422,000 510,694,000 Source: Sales Mgt Survey of Buying Power, 1947 KWFT 1/2 BILLION DOLLAR MARKET SPREAD OVER TWO STATES You've got to think in big terms when you think about KWFT! Here's what we mean. If you take our BMB Audience Coverage Map and match it with the latest Sales Management "buying power" figures, you'll see that KWFT reaches a billion and a half dollar market that spreads over two great states. A letter to us or our "reps" will bring you all the facts, as well as current availabilities. Write today. THE TEXAS-OKLAHOMA STATION WICHITA FALLS-5,000 WATTS 620 KC-CBS REPRESENTED BY PAUL H. RAYMER CO., AND KWFT, 801 TOWER PETROLEUM BLDG., DALLAS MAY 1948 47