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rMf hile they^re hot !
• ••and you won't be put in the shade
June, July and August is one-fourth of your Northwest market. For Northwest cash registers ring up as many sales during the Summer as during any other season of the year. More than $645,000,000! ...i.e., IT PAYS TO SELL NORTHWESTERNERS IN THE SUMMER.
During the Summer, Northwesterners "get away from it all"— except radio. During June, July and August, Northwest radio listening is 8% higher than the national average. . . . i.e., IT PAYS TO SELL NORTHWESTERNERS IN THE SUMMER— WITH RADIO.
The Twin City Hooper Reports for last Summer showed that WCCO commands an average daytime rating of 5.4... averages one-third of all daytime listeners . . . has a 39% larger average audience than any other competing station.
...i.e., IT PAYS TO SELL NORTHWESTERNERS IN THE SUMMER— WITH RADIO —WITH WCCO.
Last Summer, 37 national spot and local advertisers stayed on WCCO . . . just as they remained on WCCO every Summer for an average of eight years each . . . just as most of them probably will stay on WCCO this Summer.
. . . i.e., IT PAYS TO SELL NORTHWESTERNERS IN THE SUMMER— WITH RADIO —WITH WCCO— WITH RADIO'S SHREWDEST ADVERTISERS.
IF
If you don't want to be put in the shade this Summer, get in touch with WCCO or Radio Sales. We'll show you how to sell 'em while they're hot!
WCCO-Sells 'em while they're hot!
50.000 WATTS • 830 KC .CBS MINNEAPOLIS' ST. PAUL
Data supporting statistical summaries are available on request.
Represented by Radio Sales
Radio Stations Representative
... CBS