Sponsor (Nov 1947-Oct 1948)

Page scan 000609 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000609
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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You can do big business in nickels if you make enough sales. And that's exactly what Beech-Nut Packing Company does with Beechies and Beech-Nut Gum. Yet, Beech-Nut does it on a relatively small budget . . . with Spot Radio to make each advertising dollar go a long, long way. Spot Radio gives Beech-Nut the truly national coverage that universal distribution requires. It guarantees the quick turnover that keeps gum fresh for choosy chewers. It's ideal for the powerjul repetitive selling that pays off in impulse purchases at counters everywhere. With Spot Radio, Beech-Nut doesn't waste a single precious nickel on unprofitable times or places . . . because they can pick only the best times on the right stations in every market. Beech-Nut has been using Spot Radio extensively and continuously since 1935 . . . because it pays! It will pay you to include flexible Spot Radio in your own plans ... to sell the whole nation or a single compact market. Your John Blair man knows Spot Radio and how to use it. Ask him! * spot Broadcasting is radio advertising of any type (from brief announcements to full-hour programs) planned and placed on a flexible market-by-market basis. Beech-Nul Packing Co. odvertiiing it handled by NeweM-Emmelt Co., New York JOHN BLAIR & COMPANY Officis in Chicaeo • NewYork • Detroit • St Ituis • los Anieles • Sin Francisco REPRESENTING UADINJ^ RADIO STATJONS MAY 1948 51