Sponsor (Nov 1947-Oct 1948)

lO Wosi .121111 continued from page 6 much of my own thinking corroborated by the material included in the feature. In addition, I felt the stor> most helpful in suggesting new approaches to my work. It was a grand feature and I was certainly proud to think that I had contributed in my small way to its content. Naturally, I was gratified to see my photo so prominently displayed in the layout and in such good compan>. Ahem! Being as vain as the next woman. I shall now request a copy of the sponsor issue for my own files. Would you be kind enough to send one to me? Mr. John VVilkoff, our promotions manager, would not part with his cop)'. Thank you for the publicity and informative story which should certainly create greater understanding in the trade as well as appreciation for the job we women are doing as radio salesmen on the air. Florence Sando Director, Women's Radio WCAE, Pittsburgh Predominate Worcester overshadows all major New England cities in January 1948 retail sales activity according to recent Department of Commerce figures. Apparel sales rose 9%, Food— 14%, total retail sales— 8%, over January 1947 sales. In total retail sales alone, Worcester's increase was four times that of the city with the second greatest gain. An important factor in this amazing increase is the predominance of skilled workers in this Central New England market. Of total employed, 48% are skilled workers and only 3% laborers. Their high buying income is reflected in flourishing retail sales. Families of this Central New England Market of 500,000 people are prosperous, ready and anxious to buy. An overwhelming majority stay tuned to WTAG, the radio station with a greater audience than that of any other station heard in the area. lAG WORCESTER 580 KC 5000 Wotit «'"''• 1k.\ 0 ^ PAUL H. RAYMER CO. Nolionol So/ei Represenlolivti Affilioled wilh the Worcester Telegram — Gazette. JARO HESS PICTURES In the April, 1948, issue of sponsor you offer five cartoons by Jaro Hess for each subscription to sponsor or extra sets to subscribers at $2.50 each set. Our subscription runs out with the expiration date of December 31, 1948. If we renewed now do we get the Jaro Hess cartoons with our subscription? John E. Baldwin All-Canada Radio Facilities, Ltd. Vancouver, B. C. As one of your subscribers I am wondering if I could get a set of the Jaro Hess pictures. I think they are terrific! Cy Newman Director of radio Meneough, Martin & Seymour, Inc. Des Moines ^ The Jaro Huss caricatures arc available to new or renewal subscribers free. .\ddi(ional sets are available to subscribers at $2.50. SPONSOR AT COLLEGE Sponsor is avidl> read here and >ou may be interested in knowing that it is required reading in our WGBS course in "Radio Advertising & Selling" at the University of Miami. Frank Jaffe WGBS, Miami PROGRESS I find your magazine, sponsor, exceedingly helpful to me in the job I have of looking after General Mills radio programs; and I think you are making progress with each succeeding issue. Edward G. Smith Radio program manager General Mills, Inc. Minneapolis 52 REPRODUCTION RIGHTS? First may I say that our salesmen continue to tell me of the man>' helpful stories and facts found monthly in sponsor magazine. Frequently we find charts, graphs and statistics that they would like in the'r sales-presentation note-books. I am speaking specifically at this time of the quarter-by-quarter hour study from Oklahoma City found on page 30 in the April issue. If possible, we would like blanket permission to reproduce either by photostat or by reprint, page or partial page, of this t\pc from sponsor magazine. Of course, we will give credit to the magazine. Montez Tjaden Promotion Manager WEEK, Peoria ► SPON.SOR is pleased generally to permit the reprintlnft of its stories upon specific request but docs not consent to the use of excerpts or condensations. {Please turn to page 80) SPONSOR