Sponsor (Nov 1947-Oct 1948)

Page scan 000800 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000800
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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BIG AGGIE, but your PURSE STRINGS are showing! . . . Sears-Roebuck in Yankton received 20 pieces oF farm machinery^ last January 31, to retail for $239.95 each. . . . witfi an annual inventory coming up the following day, the Sears management wanted to move these farm machines, BUT FAST. ... so they contracted for three 1 -minute announcements to run on WNAX before 1:00 p.m., January 31. The first one was aired at 10:00 a.m. It and it alone sold within 30 minutes ALL 20 PIECES OF EQUIPMENT. . . . that's $4,799 worth of machinery sold by one WNAX announcement at an advertising cost of only $21, or an advertising cost-per-unit of $1.05. And Sears had none of these expensive farm machines to include in their inventory. ... Big Aggies' PURSE STRINGS are definitely loosened for the advertiser who uses WNAX. Better get your hand into her big purse with an advertising schedule on WNAX. Your nearest Katz Man wil help you. [ Mil' SIOUX CITY YANKTON AmUAUD with the AHHiRICAN BROADCASTING CO. 1 10S SPONSOR