Sponsor (Nov 1947-Oct 1948)

MONROE, LOUISIANA imiMSBk ALL OTHER STATIONS COMBINED tIN NORTHEAST AND REACHES A I:fl03,629,000 BUYING POWER AMERICAN BROADCASTING CO. J. C IINEK, JR., Gen. Mgr. The Texas Rangers transcriptions of western songs have what it takes! They build audiences . . . they build sales. The price is right — scaled to the size of the market and station, big or little, Standard or FM. And The Texas Rangers transcriptions have quality, plus a programming versatility that no others have. Wire, write or phone for complete details. An ARTHUR B. CHURCH PRODUaiONj Kansas City 6, Mo. SUBURBAN STATIONS {Continued from page 44) more intelligent operation of the railroad, which for years has been notorious for its poor commuter service. It asked the Long Island questions. It read the rail' road's official answers on the air and turned them ovei to the state public service commission. While the commission was holding hearings WHLl ran a thrcc'week seiies of documentaries on the Long Island and called them Operation Snafu. It didn't stop at the line's failure during the Big Snow. It delved into the road's inadequate operation^^for^years, detailing lists of faults. While WHLI doesn't claim credit for a reformed Long Island Railioad, its listeners associate it in their minds with improved conditions, which a new general manager promises will be even better. Suddenly WHLI was the voice of Long Island. Instead of being just a good local station, it had taken on a personality. It had spoken out in meeting. When it followed Operation Snafu with The Light That Failed, a documentary on the failure of the local electric light and power companies to meet gas and electric needs, Long Island, at least the part of the island that could hear it, took WHLI to its heat t. A Hooper survey for the fall of 1947 showed only the four New York network stations ahead of WHLI in Hempstead. There were also two New York independents bunched with the station in rating. Injanuaiy 1948, Conlon's survey for WHLI showed that 273,000 people listened to the station regularly. Only WCBS and WNBC had greater listenership in Hempstead. No matter what happened locally, WHLI was there. Not only did its five reporters cover the local scene but its microphone or tape recorder was present wherever anything of importance happened in Nassau County. Although each Nassau town has its own school board, WHLI reported to listeners when schools were open and when they were closed in each town. This might not be important in a big city. In suburban areas, where coal, snow, and other factors may frequently close schools, it's vital that families know when this happens. As a final local touch, WHLI refuses advertising from merchants outside its area. Where the metropolitan merchant has a branch store in the area, advertising is accepted. Many of the more important New Yoik department stores have complete suburban miniatures throughout the 50-mile metropolitan trading area. Hempstead itself has an Arnold Constable, FIRST in the^ QUAD The 40th retail market DAVENPORT ROCK ISLAND M 0 L I N E EAST MO LIN E /■ Third station in the country to maintain regular ciaily broacJcasts. woe woe FM 5,000 Walls, 1420 Kc. BASIC NBC Affiliale Col. B. J. Palmer, Pres. Buryl Loltridge, Mgr. DAVENPORT, IOWA National Representatives: FREE & PETERS, Inc. V^ JUNE 1948 107