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SPONSOR REPORTS.. .SPONSOR
possible service to the greatest number of people." G-F has emphasized, within its own organization, that the survival of democracy as U.S. knows it depends upon corporate public responsibility.
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BENDIX STARTS SWING TO DIRECT TO DEALER • OPERATION
NET TV STATIONS SWITCHING FROM NIGHT BASEBALL
DOLCIN BUYS THREE PROGRAMS ON DON LEE
"1,100,000 NEW TV FAMILIES IN 12 MONTHS"— GALLUP
-SR
Bendix will be first of great radio and appliance manufacturers to reinstate direct factory-to-dealer merchandising. Move hastened because Bendix, like many other big appliance firms, finds it necessary to maintain factory-service headquarters for most of its major appliances. Bendix featured "savings for the public" in presenting its new direct-operation to dealers at Summer Furniture Market in Chicago (July 5) .
-SR
Switch of network TV stations away from baseball at night is already under way. WPIX, Daily News station in New York, has signed to telecast night games of Giants. WNBT (NBC-TV in New York) will continue to scan day games but discovered night events destroyed possibilities of presenting regularly scheduled network commercials.
-SR
Although Dolcin (SPONSOR, May 1948) in past has stuck to spot programing on individual stations with as much saturation as possible, it's expanding to the 44 station Don Lee network on September with a transcribed program "Gospel Singer" and two co-op programs, "Passing Parade" and Fulton Lewis, Jr. Dolcin will try to saturate the Pacific Coast through Don Lee.
-SR
George Gallup 's Audience Research, reporting TV set demand, estimated June 30 that 5,400,000 families would be in the market for a receiver priced at $200. At current average set price of $400, there is a backlog of demand from over 2,000,000 families. Gallup estimates that a minimum of 1,100,000 families in the 18 areas (page 90) in which there is TV service will acquire sets within the next 12 months. Gallup 's figure for TV sets in operation as of June 15 is 345,000. an increase of 37^ over estimate of sets in operation as of May 1.
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COVMERCIAL FAX STARTS JULY 15
Commercial FAX starts on the air July 15. Equipment for transmitting facsimile is attached to a regular FM transmitter without modification of FM station equipment. Only few stations will be prepared to take advantage of'July 15 start as FAX transmitting equipment was held up pending standards setting by FCC. FAX scanners are being delivered during end of July. Recorders, home reproducing units that are attached to regular FM receivers, under $150 each, are scheduled for delivery starting October 1.
SPONSOR