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WIP
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Miller ISorth Broad Storage Company became a WIP client to tell the public of the rebiiil(lin<; of its fire-razed \vareliousc. So successful was this cam|)aign, that in the eight years as aWIP sponsor, an<l w ithout using other radio time or oilier media, tiie company has built another warehouse to accommodate increased business. It's no l>itnw(l client who says,"\ve feel our rad io a<l\ ertising on WIP is just as nuich a |»art of our business as our sales department."
WIP
Philadelphia Basic 3iatual
iteprpfipntpd \aiionaily
by EDWAIID PETIIV & IO.
44> West 52u«l
continued From page 6
With this survey as part of a presentation we were able to show a brewery here in Baltimore just how radio would work to their advantage and as a result landed a "healthy" contract from them.
This brewery had not used radio previously and we are firmly convinced that without the survey made by sponsor we would have had an extremely difficult time selling them.
I thought >ou might like to have this information since this one account will more than pay for our subscription to SPONSOR "ad infinitum." With this in mind we have sent you a check for an automatic renewal of our subscription when the present subscription expires.
Armand Terl Commercial manager WSID, Baltimore
► Many stations, station representatives, and agencies are using the "tools" In .SPONSOR to make sales. The above Is one of three such sales reported to us in a single week.
JUNE ISSUE "OUTSTANDING"
I have just finished reading the June issue of SPONSOR. The articles in this issue are outstanding, and I particularly enjoyed Sampling Comes Second, TV Par' ticipation Programs, and Radio Creates a New Living Habit.
You and your staff are to be congratulated on the general excellence of your publication, and particularly on the June issue. You are providing material that is instantly useable by broadcaster and advertiser alike.
C. L. Thomas General Manager KXOX. St. Louis
TOO MUCH TO READ?
I think you will be interested in knowing how effectively your magazine "for buyers of broadcast advertising" can be used by sellers.
There is so much useful background information and direct sales points —also some pretty good leads^in every issue. Our entire sales force reads the magazine every month, and 1 am sure that all of the men in their selling use your articles and tabulations just as I do.
(Please turn to page 14)
SPONSOR