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Who »« T V now ? . . .
''Only somebody in the chips can afford to buy a Television set. Others look for free in a bar^
That's the curbstone appraisal of the TV market today . . . ground floor chance to get close to the upper clawsses — before the Joe Doakes crowd in !
To the advertiser Always Chasing Rainbows, we bring bad news. Joe is not only in — but It!
From three leading set manufacturers, WPIX secured lists of 1947 installations in New York City and suburbs — 33,074 in all. Discarding 1,319 in saloo — well, public places — left 31,755 in homes . . . of which 16,961 were City, and 14,794 suburbs.
Allocating City sets to districts by income groups . . . upset the TVclass market apple cart! Because:
High districts had only 12.59c of the sets; and Upper Middle 14%— both combined 26.5% ! But Middle districts showed 60.1% — and with Low'er Middle and Poor districts totalled 73.5%!
Park Avenue is poor pickings . . . compared to the Borough That Has Everything — ranks first in set ownership! (Brooklyn! What else?) Manhattan is a poor fourth ! . . . Write WPIX for the survey.
The majority TV audience is folks who stay home nights so they can get to work in the morning — mass market, growing fast in New York!
And WPIX, with its extensive facilities for producing picture programs, and the most modern equipment . . . offers advertisers the opportunity to grow with a growing market and medium . . . Time rates and programs on request.
WPIX • THE NEWS Television Station 220 East 42nd St., N. Y. C MUrray Hill 2-1234
Represented outside New York City by
FREE & PETERS, 444 Madison Ave., New York 22