Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000830
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Sp<i|k; approx AuH 15*; hi wki* (n) Olympic .Auditorium wri-stlinC hiiutK (24-ftanie .sclicd); Wt-d K:.<0-< losr; Mav l<»; 24 « ks (n) .Spots; May 2X; l.< «ks (n) lliK-key (^amt-s: thr<iu(>h fall Ki-aNoii as schvd (n) .'•'pots; approx .\u(> l.S'; 1(> wks (n) C<»il>oiiKorship of hoxinii bouts; .Moii 9:0.S-U pni; May 24; 13 wks (ii) .'"'pols; approx .\uft l.S*; 2<> wk.s (n) .Spots; Jun 7; 10 wk (n) 'I'l-xaco Star 'I'heater; Tu H-'» pm; Juii S; 52 uks (n) Spots; May Vf-li; l.< wks (n) "^4 New On Networks SPONSOR AGENCY NET STATIONS PROGRAM, tiine, start, duration l.vi'rshari) Inc. Frui'hauf Trailer Co .lohns-Manvillo (;orp S. C. .lohiiNon .Smith liros Speidel Co *Forinfrty on another network Kiow AHC Zimmor-Ki-lk'r ABC 7.S J. Walter Thcmipson *MBS 36.S Needham. Louis & Itrorhv .NBC 163 Sullivan. StaufTer. Colwell & ABC Bavks Cecil & I'resbrey ABC Slop the Music; M IW IK Sun «:I.S-N :.<ll pm ; Si'p l<»; .S2m ks This ChanftinC World; .Sun .i-.?:I.S pm ; .luii 20: .S2 wks Bill Henry; Ml WTK <»:.S.S-|0 pm: Aufi 2.<; .S2 wks Dizzy Dean; .Sat .S-!>:I.S pm; Jul .3; S2 wks Stop the Music; Sun K-8:1.S pm (seftment); .Sep .S; ,S2 wk-. Stop the Music; Sun 8:.?(I-H:4.S pm (sefiment); .May 2.<; 42 wks (hiatus Jul 4-Auft 2'») (Fi/ty-liBo tveekt grnrrally means a IS-week contract with options for 3 successive IS-week renewals. It's subject to eoncellation at therndofany 13-iperk peru^^) Renewals On Networks SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration .\mericaii Home Products Corp Sulli\aii. .Stauffer .C^olwell & Bayles 11 C Cole Millin{> Co Garclner 1) L & W Coal Co Ruthrauff & Ryan Derby Foods liic Ncedham, l.ouis & Brorby l"ariisworih Television & Radio Warwick & Leftler Corp General Mills Inc Dancer-Kitzfterald-.Sample Knox Reeves .NBC lloiiseholcl Finance Corp Kr;tf t T'oods Co I, ever Bros Co (IVpsodent div) LiftCett & Myers Tobacco Co Planters Nut & <;hocolate Co Procter & Gamble Co Priuleiilial Insurance Co Ouaker Oats KichHeld Oil Co Seeman Bros Inc rniled-Ke\;ill DruU (.o (Revall Drun Co div) I niversal Match Co (.Schutter Candy <:<> div) LeVally Needham. Louis & Brorby Foote. Cone & Belding Newell-Emmel t Raymond R. Mor(>an Benton ^c Bowles Clompton DancerFitzfterald-.Sam pie Pedlar i^ Ryan Benton & Bowles C. J. LaRoche Ilixson-()*Donnell Weintraul) N. W. Ayer .Schwimmer & Scott I W itt sfHinsnr Atire Fiiyr-Pttit Ifnrris in llir fiitt New Agency Appointments MBS 105 MBS 37 ABC 192 ABC NBC t>5 ABC 192 NBC l.?S II X CBS 61 NBC 146 NBC 131 NBC 161 NBC 12 NBC 136 CBS 83 NBC 1.53 149 144 CBS 81 84 NBC 153 144 145 NBC 1.50 CBS 152 ABC 121 NBC 8 ABC 191 NBC 161 ABC 2.U Hollywood .Star Preview; Sun 6:30-7 pm; Jun 27; 52 wks Ernie Lee; Sun 3-3:30 pm; Sep 26; 12 wks The Shadow; Sun 5-5:30 pm; Sep 12; .?9 wks Sky Kind; alt days MTWTF 5:30-6 pm; Sep 6: 52 wks Metropolitan .Auditions of the .\ir; .Sun 4:30-5 pm; Nov 14 Liftht of the World; MTWTF 2:45-3 pm; May 31; 52 wks Jack Armstrong; alt days MTWTF 5:30-6 pm: Sep 6; 52 wks Today's C:hildren; MTWTF 2:.<0-2:45 pm; Mav 31; 52 wks This Woman's Secret; MTWTF 4-4:15 pm PD.ST; Ma\ 31 ; 52 wks Sam Haves; MTWTFS 7:45-8 pm POST; Mav 31 ; 52 wks The Whistler; Weo 10-IO:.tO pm : Jun 2.^; 52 wks The C;reat Gildersleeve; Wed 8-8:30 pm; Sep 8; 52 wks Bob Hope; I u 10-10:.?fl pm ; Jun 15; 52 wks Chesterfield Supper Club; M'TW'TF 7-7:15 pm; Jun 7; 52 wks Elmer Peterscm; W TF 5:45-6 pm PDST: Jun 23; 52 wks Life of Rilev; Sat S-H-.M) pm; Jul 3; 52 wks Lowell Thomas; MTWTF 6:45-7 pm; Jun 28; 52 wks Road of Life; MTWTF I0:.<0-10:45 am; Jun 28; 52 wks Riftht to Happiness; MTWTF 3:45-4 pm: Jun 28; 52 wks Truth or Conseuuences; .Sat 8:.l0-9 pm; Jul 3; 52 wks Beulah; MTWTF 7-7:15 pm ; Jun 28: 52 wks Jack Smith; MTWTF 7:15-7:.<0 pm: Jun 28; 52 wks Jovce Jordan. M.I).; MTWTF 10:45-11 am; Jun 28; 52 wks Life Can Be Beautiful: MTWTF 3-3:15 pm; Jun 28; 52 wks Ma Perkins; MTWTF 3:15-3:30 pm; Jun 28; 52 wks Pepper Younft's Familv; MTWTF 3:,<0-3:45 pm; Jun 28; 52 wks Prudential F'amilv Hour; .Sun 6-6:30 pm; Jun 6: 52 wks Ladies Be .Seated: M TW TF 2-2:15 pm: Jul 1; .52 wks Richfield Reporter; SMTWTF 10-10:15 pm PD.ST; May 2: 52 wks Mondav Mornint! Headlines; .Sun 6:15-6:30 pm; May 30; 52 wks Rexall Summer Theatre; Sun 7:30-8 pm; May 30; 52 wks' David Harding Counterspy; .Sun 4:30-5 pm: Sep 12; 52 wks SPONSOR PRODUCT (or service) AGENCY MIsl.ili' lnsiir:iiite Co. Chi Vrin P.iini Co. ( :i('\ehiM<l Itensdorp Importers Inc. N. \'. . . Uosiiiii American Baseball Co, Boston Ur:i.lshaw Co \ ^ . Itriiish South American Airways I nsur;ince P:iiiii Royal Dutch Cocoa Boslon Red .Sox Popcorn, popcorn ec|uipment .Mr travel (.oodkind. Joice & Morilan. Chi. Ir»in-Mcllui>h. Il'wood. James Thomas Chirurfi. Boslon -\rthur W. .Sampson. Bf>ston Bermini^ham. (Uistleman & Pierce. N. Y. Houck. Mi:imi (Please turn to pagt / >~)