Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000836
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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f There*s a lot more to it than this... Close cooperation oetween the salesman ana his client is pernaps more important in Spot Radio than in any other form of advertising. For that's how the vital decisions of this highly profitable and highly complex medium are made . . . and made correctly. But there's more to the story than this ... a lot more. For instance — there are things like the skill and experience of the Spot Radio representative. Without them even the closest cooperation has no value. But if the representative has the advantage of 250 years of combined experience behind him ... if he has the energy and persistence to learn about your business before he talks about his own ... if he knows markets and market coverage as well as his own name . . . and if he can show you how to get maximum results from every |x;nny you spend for radio advertising — he's the kind of man you'll always want to do business with. In short, if he's a Weed and Company representative he can guarantee you the same expert service tliat has proved so valuable to so many successful advertisers. Weed radio station representatives a n a company new y 0 r k san francisco boston • Chicago • a 1 1 a n t a • i 24 ♦ de t r 0 i t Hollywood SPONSOR