Sponsor (Nov 1947-Oct 1948)

Page scan 000864 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000864
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NAME TYPE APPEAL TIME PRICE PER EPISODE PRODUCER'S EXPUNATION PRODUCER THE OEERSUYER Drama Juvenile 18-min, l-J-5/wk $3-M0 1 Cooper's virile tales of Colonial wars Hollywood Recorded Features OEITINY TMILI Drama Juvenile l6-min, 3/wk $3.50-150 Authentic adaptations of James Fenimore Cooper's tales NBC Radio Recording aUiy OF FATE Drama Family 30-min, 1/wk tll.5O-t220 Mystery show. How fate intervenes Finley Transcriptions OOCTOR't ORDERS Drama Family 15-min, 7/wk Bajied on mkt Dramatized health situation stories, live interviews Radio Providence Prodns TOMMY OORSEY SHOW Muiical Family 60-min, 5/wk $10 up on request Transcribed disk-jockey program; Tommy Dorsey Louis G. Cowan BIAMA OF MEDICINE Drama Adult 15-min, 1-3-5/wk $5 up on requeet Heroic achievements and great discoveries Grace Gibson Radio Prodns EASY ACES Comedy Family IS-min, 3-5/wk OR Jane and Goodman Ace. Longstanding hit Frederic W. Ziv DUKE ELLINGTON DISK MCKEY SHOW Musical Family 60-min, 5/wk Sta 1-time hr rat< The Duke spins the platters; guest stars ME EMERSON'S HYMN TIME Religious Family 15-min, 1-6/wk $3.25-$90 Featuring Joe Emerson, star of Hymns of All Churches Morton Radio Prodns EXCLUSIVE STORY Drama Family 15-min, 1/wk $6.90-$71.50 Each story complete; newspaper drama Finley Transcriptions FACT k FALUCY Variety Adult 15-min, 3-5/ wk yi class A-timc Unusual facts, strange stories, in narrative Gordon M. Day FACT 01 FANTASY Drama Adult 5-min, 1-3-5-6/wk OR Attested stories of psychic phenomena Charlie Bascb FAIRYTALES Drama Juvenile 15-min, S/wk 25% M hr class A Dramatizations of famous fairjtales C. P. MacGregor FAMILY DOCTOR Drama Adult 15-min, 1-3-5/wk $3-$50 Intimate glimpses into human behavior Hollywood Recorded Features FAMOUS ROMANCES Drama Women 30-min, 1/wk OR Great love stories in history Hollywood Recorded Featurec FARMING TOMORROW Farm Adult 5-min, 5/wk H 5-min class-A Latest scientific developments in agriculture Howard House Radio Prodns FAVORITE STORY Drama Family 30-min, 1/wk $12-$1000 Ronald Colman mc's; name guests; famous dramas Frederic W. Ziv FEDERAL AGENT Drama Family 15-min, 1/wk $6.90-$71.50 Crime doesn't pay slant Finley Transcriptions FEDL SAVINGS & LOAN JINGLES Spots Family •/4min OR Open-end spots; FS4L firms only Charles SUrk FIREFIGHTERS Drama Family 15-min, 5/wk $16-$350 True adventures of a big city's fire dept William F. Holland FIRESIDE TALES Drama Family 5-min, 1-2/wk Based on mkt Stories of adventure presented by Frank Graham World Bdcslg System FIVE MINUTE MYSTERIES Drama Family 5-min, 3/wk $1.40-$20 Complete mysteries in 5-min packages NBC Radio Recording FLIGHT WITH MUSIC Musical Family 15-min, 1-3/wk $11.50-$220 Marion Hutton with guest stars Finley Transcriptions FOOTPRINTS ON THE SANDS OF TIME Drama Family 5-min, 5/wk Based on mkt Little biographies of outstanding people World Bdcstg System FORBIDDEN DIARY Drama Women 15-roin, 5/wk Based on mkt Soap opera. Small-town family Frederic W. Ziv FYI— FOR YOUR INFORMATION Variety Family 15-min, 3/wk OR Radio adaptation of a news feature page Ed Hart it Assocs MARY FOSTER, EDITORS DAUGHTERl Drama Women 15-min, 3-S/wk $5-$50 Soap opera, 10-year favorite Harry S. Goodman FRONTIER FIGHTERS Drama Juvenile 15-min, 1-3-5/wk $3-$50 Daring exploits of American pioneers Holl>-wood Recorded Features FUN AT BREAKFAST Comedy Family 5-min, 5/wk $1.40-$H Comedy for breakfast audiences; Howard 4 Shelton Ford Bond Radio Prodns FUNFEST Variety Family 15-min, 1-3-5/wk $3-$50 John Murray, CUf Arquette, King's Men Hollywood Recorded Features EDDIE GALLAGHER'S SPORTS GALLERY Sports Family 5-min, 1/wk On request Human interest sports stories Thomas H. Ahrens EDDIE GALUGHERS STARWHEEL Musical Family 60-min, 5/wk On request Disk jockey session on wax Thomas H. Ahrens GENERAL STORE Comedy Family 6-min, 1-3-5/wk On request Rural comedy Holl\-wood Recorded Features DEniNG MOST OUT OF LIFE TODAY ' Inspirational Adult 5-min, 3/wk $1.20-$16 Down-to-earth inspirational talks NBC Radio Recording GHOST CORPS Drama Family 15-min, 1-3-5/wk $3-$50 Oriental mystery Hollywood Recorded Featmre THE GREATEST OF THESE Drama Family 30-min, 1/wk On request A young attorney's crusade against evil All-Canada Program Div GREEN JOKER ^ Drama Family 15-min, 1-3-5/wk $3-$50 The master detective's calling card Holb-wood Recorded Features GREEN VALLEY LINES '' Drama Family 15-min, 2/wk $2-$15 Railroad storj thriller. Romance Walter Biddick 6DESS WHAT Aud partic Family 15-min, 1-3-5/wk $3-$S0 Brain teasers and answers Hollywood Recorded Features •UILTY OR NOT GUILTY Aud partic Family 15-min, 1-3-5/wk $3-$50 Court trial with audience the jury Hollywood Recorded|Features HAPPY THE HUMBUG Drama Juvenile 15-min, 2-3/wk $4. 90$70 Adventures of a hybrid and his animal pals NBC Radio Recording HAPPY VALLEY FOLKS Musical Family 15-min, 1-3-5/wk $3-$50 Real hillbillies sing favorite ballads Hollywood Recorded Features HARMONY ISLE Musical Family 15-min, 2/wk $6 up on request Hawaiian music and singing Walter Biddick HAUNTING HOUR Drama Adult 30-min, 1/wk $7-$ 100 Original psjchological mysteries, thrillers NBC Radio Recording HAWAIIAN FANTASIES Musical Family 15-min, 1-3-5/wk $3-$50 Native music and legends Hollywood Recorded[Feature« HE HAD HIS HERVE Drama Men 5-min, 7/wk Based on mkt Surprise twists in real life Radio Proridence Prodns HEART SONGS Musical Adult 15-min, 1-3-5/wk $3-$50 Nadine Connor, Kenny Baker, quartette Holl\-wood Recorded Features HELPFUL HARRY Musical Women 1-min, unlim $5-$I00 Household hints in jingle form Harrj S. Goodman HOLLYWOOD CAHIHG OFFICE Variety Family 15-min, 1-3-5/wk $3-$50 Bud Jamison, hilarious Hollywood comedy Hollywood Recorded Features HOLLYWOOD SOUNB STAGE Drama Family 30-min, 1/wk 85% class-A >/4-hr Love, romance, adventure C. P. MacGregor HOLLYWOOD SPOTLIGHT Variety Family 15-min, 1-3-5/wk $3-$50 Bob Bums, Martha Raye, Phil Harris HoUj-wood RecordedTeatures HOLLYWOOD THEATRE OF STARS Drama Family 30-min, 1/wk i >0% class-A Vi-hr Dramas C. P. MacGregor HOME SWEET HOME Drama Women 5-min, 1-3-5/wk On request Family situation comedies Bollywood Recorded Features HOMETOWNERS Musical Family 15-min, 1-7/wk $4-$94.50 Cast formerly NBC's "Reveille Roundup" Morton Radio Prodns ■DVIE IH THE COUNTRY Drama Family 30-min, 1/wk $I2.S0-$275 Situation comedy about a young couple NBC Radio Recording HOUSE OF DREAMS Drama Adult 15-min, 1-3-5/wk $3-$50 Favorite poems and songs Hollywood Recorded Features IMMORTAL LOVr SONCS Musical Women S-min, 5/wk $2 up on request Irene Verner, Lawrence Salerno sing immortal love songs Transcription Sales IN HIS STEP! Drama Family 30-min, 1/wk Baaed on mkt 1 .''torv of tolerant, kindlv preacher 1 Edward Slonian Prodns 58 SPONSOR