Sponsor (Nov 1947-Oct 1948)

Page scan 000891 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000891
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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% Here's the way the Brown & Williamson Tobacco Corporation and its advertising agency, Ted Bates, Inc. — York, build sales and profits for KOOL Cigarettes: They reach plenty of people . . . with plenty of announcements . . . on plenty of stations from coast to coast. It's a big typical Spot Radio job and you know it pays because Brown & Williamson keep at this hard-hitting advertising 52 weeks a year. And why shouldn't it pay? Each station in each market is picked on merit — regardless of network affiliation. Each announcement is aired at a carefully selected time with a large measured audience. And every second of time that's bought is devoted solely to selling. \\ by not try flexible, powerful, profitable Spot Broadcasting yourself? Ask your John Blair man about it. *Spot Broadcasting is radio advertising of any type (from brief announcements to fullhour progratns) planned and placed on a flexible market-bymarket basis. JOHN BLAIR & COMPANY Offices in Chicago • New York • Detroit • St. Louis • Los Angeles • San Francisco ! REPRESENTING LEADING RADIO STATIONS JULY 1948 79