Sponsor (Nov 1947-Oct 1948)

^ TV STATUS {ContutHt'il Jrum page 76) bare. Today there are hundreds of topdrawer programs available, including Korda films. At one time if a station wasn't within a coaxial cable service area (and few new stations were) it had to improvise all its program material. Today, television transcriptions of visual programs of good quality are available from DuMont, NBC, and through Paramount Pictures. Directors are also discovering that with a little camera ingenuity local talent can provide engaging entertainment. One Baltimore station has scanned as many as 38 locally-originated studio shows in one week. The programs might not satisfy a Hollywood motion picture director, but their intimate home-town quality gives them their own local appeal. Some TV commercials have already stepped out of the radio rut. Lucky Strike's "marching cigarettes," Camel's specially-photographed "experience" and "T Zone" endorsement, and Chesterfield's smoke rings, all capture the viewer's real attention. Television has come far along the road to becoming the great broadcast advertising medium that it will be. ♦ ♦ * /•» fi9^ JUDY DUPUY Show Bu Hove you r«od n»«l" by Judy Dupuy' AGENCy CITY TVOEn HEAD SUPERV TV nut COMML FILM OEPT M EVANS RICHMOND PhiU. M. EvaiiB Richmond No No WESTHEIMER St. Louii Barbara Bloik No No H. W. KASTOI Chi. James H. West No No JOSEPH KAU Balto. Robert G. Swan Yes HENRY J. KAUFMAN Wash. Jeffrey A. Abel Yes Yes KENVON & ECKHAHOT \. Y. Garth N. Montgomery Yes Yes KIESEWETTER, WETTERAU A BAKER .V. y. Edward 0. Chase No No KIRCHER, HELTON ft COLLETT Dayton Chuck Gay No No KUONER N. V. .\Iyron Kirk Yes No LANG. FISHER ft STASHOWER Cleveland Alvin B. Fisher No Yes *L PAUL LEFTON N. Y. Carl Mark Yes LENNEN & MITCHELL .\. Y. Thomas P. Doughton Yes A. W. LEWIN N. Y. Gerald Law No No MALCOLM. HOWARD Chi. A. M. Holland Yes No MARSCHALK & PRATT .v. Y. E. J. Whitehead No J. M. MATHES N. Y. WiUiam H. Vilas Yes Yes MAXON N. Y. Ed Wilhelm No No MAYERS L. A. James C. McCormick No .No MCCANN-ERICKSON N. Y. Lee Cooley Yes Yes ARTHUR MEYERHOFF Chi. Benjamin J. Green Yes No OAN B. MINER L. A. Hilly Sanders Yes No MOSER ft COTINS NY. Laura B. Mang No No NEFF-ROGOW N. Y. William Pierce Brown, vp No NEWELL-EMMETT N. Y. George Foley Jr Yes No OLIAN Chi. George Rich Yes Yes OWEN ft CHAPPELL N. Y. David Hale Halpem, vp No No PECK N. Y. Arthur Sinsheimer No PEDLAR ft RYAN N. Y. E. G. Sisson Jr, vp No J. R. PERSHALL Chi. George B. Bogart, vp Yes RADIO ADVERTISING CORP OF AMERICA Jersey City Albert A. Fiore Yes Yes L. W. RAMSEY Davenport W. S. Henderson, vp No RAYMOND Newark Joe Gans Yes No REINCKE, MEYER ft FINN Chi. Frank M.Baker No No RODGERS ft BROWN N.y. J. Edward Boyle, vp Yes No IRVING ROSEN N. Y. Irving Rosen Yes No ARTHUR ROSENBERG N.Y. Arthur Rosenberg No ROSS. GARDNER ft WHITE L.A. Frank Ryhlick Yes No A. JAMES ROUSE L.A. Bertram Feinberg No Yes RUTHRAUFF ft RYAN Chi. Rozwell Metzger, vp Yes Yes SCHECK Newark E. Grant Scheck, vp Y'es No SCHWIMMER & SCOTT Chi. Earl Bronson Yes No RUSSEL M. SEEDS Chi. Jack Simpson No SHOW PRODUCTIONS N.Y. Adrian Samish Yes Yes SIMMONDS & SIMMONDS Chi. Phil W. Tobias Jr Yes Yes SIMONSMICHELSUN Detroit A. Glenn Kjker Yes No SMITH. BULL ft MCCREERY H'wood. Maylield Kaylor No No SMITH, TAVLOR & JENKINS Pittsburgh Thomas J. MacWilliams Yes No HOWARD 0. STEERE Detroit Charles R. Stout No No ARTHUR W. STOWE L.A. Arthur W. Stowe Yes No STRAUCHEN ft MCKIM Cinci. John Ci. Maupin Yes No J WALTER THOMPSON N. Y. John V. Reber, vp Yes Yes WILLIAM WARREN N. Y. Stevens P. Jackson Yes Yes LUTHER WEAVER St. Paul Don Gardner No Yes WILLIAM H WEINTRAUB N. Y. Harrj Tr«nner, vp Yes Yes JOSEPH R WEISSER WINIUS-ORESCHER-BRANDON WOLFE-JICKLINGDOW ft CONKEY Boston Joseph R. Weisser Yes No St. Louis Vernon L. Morelock No Yes Detroit J. A. Christensen Yes No YOUNG ft RUeiCAM N Y Pst Weaver Yes Yes 80 SPONSOR