Sponsor (Nov 1947-Oct 1948)

Page scan 000894 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000894
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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1 1 J3v>4 I\<'t>vork Television is a workiiijj reality ill 1918 — ralher than a vajjiie potential. lodiiN llieio are loin tccii NBC stations on the air. By year's end, there will he thirty-three. Seven stations make up NBC's Eastern Network. Five af filiatesWRGB, Schenectady; WBZ-TV, Boston; WITZ. Philadelphia: WBAL-TV. Bahimore; and WTVR, l\i( lirnotid — are connected hy cable and relay to NBC's own stations WNBT, New York, and WNBW, Washington. Served hy NBC Kinescope Film programs, seven more alTiliales are availahle lo the Network's television sponsors-WBEN-TV. Bufialo; WLWT, Cincinnati; WWJ-TV, Detroit; WTMJ-TV, Milwaukee; KSTP-TV, Milwaukee; KSTP-TV, St. Paul; KSD-TV, St. Louis; and KDYL-TV, Salt Lake City. Midwest affiliates uill he directly joined with NBC's own >tati()n in Chicago and Cleveland (now under construction I thi> fall. 'Ihe Midwotern and Eastern Networks will he linked hefore the end of 1948. And NBC's Los Angeles station will he tied to San Francisco hy the end of the year to serve as a focal point for an expanding Western Network. This is NBC . . . America's No. 1 Television Network. LOS AN . . . Profile of the Network