Sponsor (Nov 1947-Oct 1948)

Page scan 000903 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000903
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NO. 2. OVER A MILLION . . . NEW YORK'S TELEVISION AUDIENCE Latest survey shows the New \ ork area has 174,000 receivers in i)rivate homes with an average audience of five, and 12,000 in public places with an average of 20. OVER HALF TUNED TO WABD . . . A recent survey rated one program at an extraordinary high of 56.4, another 46.8! Both, of course, were originations of WABD, New Yoric, key station of Du Mont Television Network. TALK ABOUT AUDIENCE RESPONSE! First time Du Mont Network's popular "Charade Quiz" was aired, it pulled 50 letters. Few weeks later the mailman staggered in with 12,000. This consistent response brings total to date to nearly a quarter-million! TELEVISION'S FIRST THREE YEARS as compared with the first three years of radio, shows television is coming up much faster than did its elder brother, radio, at a similar stage of development. "^ ^^'^^^ .^^C^ fV^'^tf '^~' F^or complete information about programs^ costs and availabilities, write or wire Du Mont Time Sales Department. KEY STATIONS WABD-Channel 5 WTTG-Channel 5 WDTV-Channel 3 New York, N. Y. Washington, D. C. Pittsburgh, Pa. DU MONT TELEVISION NETV/ORK *The Nation's Window On The World' 515 Madison Avenue, New York 22, N. Y. JULY 1948 91