Sponsor (Nov 1947-Oct 1948)

Record Details:

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680 KC WAHS NBC 3,225. MBS on itsTpart has increased cnly frcm 1,151 to 1,298 watts average. The VES philosophy of coverage from within does not require great powerful 50 KW stations (it has only three), while other chain thinking does. ABC has nine 50 KW outlets. Programing trends Network power growth hasn't stopped despite the present emphasis on TV. Since May 1 MBS has announced nine more 1 KW station affiliates. Power increase grants come out of practically every FCC meeting which considers this subject. ♦»♦ Variolv. «<iliiaiioii 4'oiiioilv. anil aiiilU^iU'c liarlif*i|iaii4Mi leatcl the ^rating paraide In the past it has been agency and gram types to lump news columnists with sponsor policy in checking ratings of pro news, and situation comedy pla\s with ABC Asof BMB— 1946 As of May 1,1948 Number of Sta. Vc Power Number of Sta. % Power 50 kw 25 kw 10 kw 7V2 kw 5 kw 4 0 4 1 32 200,000 40,000 7,500 160,000 9 0 5 0 46 450,000 50,000 230,000 Total Hish power 41 23% 407,500 60 23% 730,000 1 kw 500 w 30 9 30,000 4,500 60 8 60,000 4,000 Total Medium power 39 21 % 1 34,500 68 27% 1 64,000 250 w 100 w 101 2 25,250 200 126 2 31,500 200 Total Low power 103 56% 25,450 1 28 50% 31,700 TOTAL POWER 183 100% 467,450 256 100% 825,700 Average power per station 2,554 1 3,225 Raleigh, North Carolina FREE 6-PETERS,lnc., National Rvprestntativo CBS Asof BMB— 1946 Asof May 1,1948 Number of Sta. % PoNver Number of Sta. % Power 50 kw 25 kw 10 kw 7V2 kw 5kw 18 0 2 0 49 900,000 20,000 245,000 22 0 3 0 68 1,100,000 30,000 340,000 Total High power 69 47% 1,165,000 93 56% 1 ,470,000 1 kw 500 w 25 8 25,000 4,000 21 7 21,000 3,500 Total Medium power 33 22f^c 29,000 28 17% 24,500 250 w 100 w 42 4 10,500 400 43 2 10,750 200 Total Low power 46 31% 1 0,900 45 27% 10,950 TOTAL POWER 148 100% 1,204,900 166 100'; 1,505,450 Average power D*' Station 1 8,141 1 1 9,069 100 SPONSOR