Sponsor (Nov 1947-Oct 1948)

Available Xi^iwiirk l^sii*ka;;$o l*ri»;£raitis IIILE TYPE APPEAL NET TIME PRICE TESTED.' EXPLANATION ADVENTURE PARADE DnuiiB Juvenile MBS 15-min, 5/ wk tisoo Yes Dnuiiitliialiou of juvenile literary classics AMERICAN ALMANAC Commentary Adult ABC IS-min, I/wk $1000 Yes Bits of Americana, wisdom, weather, etc •ED lARICrS CLUI HOUSE Aud portir Family CBS 30-min, I/wk $1500-12000 Yes Famous sports announcer conducts sports quiz tHORTr BEll Drama Family CBS 30-min, 1/wk $1000O-$12000 Yes Mickey Rooney's journalistic adventures CANDID MICROPHONE Interview Family ABC 30-min, 1/wk $3250 Yes Conversations overheard with a wire recorder HOAGV CARMICHAEL Musical Family CBS 15-min, 1/wk $2000-$3000 Yes Hoagy plays and sings; an intimate show CHARLEY'S HOUSE Variety Family MBS 30-min, 1/wk $2900 Yes Charley Slocum, Vera HoUey, Jimmy Carroll, songs, comedy COMEDY WRITERS SHOW Comedy Family ABC .tO-min, 1/wk $3500 Yes Show by a famous radio comedy-writing teams COUNTRY JOURNAL Farm Family CBS 30-min, 1/wk i $I5OO-$20O0 Yes Remote pick-ups; natl, intl coverage CRIMINAL CASEBOOK Drama Family ABC 30-min, 1/wk $300O-$35O0 Yes Stories of former criminals; uncovering roots of crime DOORWAY TO LIFE Drama Family CBS 30-min, I-5/wk $3600-$3900 Yes Dramatized case-histories of child-rearing problems EDITOR AT HOME Commentary Adult ABC 15-min, 1/wk $1000 Yes Atlantic Editor Ed Weeks in philosophic vein ESCAPE Drama Family CBS 30-min, 1/wk $4000-$5000 No Literar}' classics of all time dramatized THE FALCON Drama Family MBS 30-min, 1/wk $3000 Yes Playboy detective solves baffling crimes FIRST PIANO QUARTET Musical Family NBC 30-min, 1/wk $2250 Yes Special treatments of classical and pop music JOHNNY FLETCHER Comedy Family ABC 30-min, 1/wk $4000 Yes Bill Goodwin as a breezy young promoter FRONT PAGE Drama Family ABC 30-min, 1/wk $4000 Yes Newspaper scries based on play of same name FRONTIERS OF SCIENCE News Family CBS 15-min, 1/wk $750-$1000 Ye.-! Reports on progress in science, its implications DAVE GARROWAY SHOW Drama Family NBC 30-min, 1/wk $3250-$3750 Yes D. G. mc's show incl Gallichio orch, vocalists, guests GIVE AND TAKE Aud partic Family CBS 30-min, 3-4-5/wk $3000-$5000 Yes John Reed King in quiz session with give-aways GO FOR THE HOUSE Aud partic Family ABC 30-min, 1/wk $3750 Yes Quiz; participants tr>' to furnish house progressively HOP HARRIGAN Drama Juvenile MBS 15-min, S 'wk $4500 Yes Air adventures of a young pilot JOSEPH C HARSCH News Family CBS 15-min, 1/wk $1I-$1200 Yes Meaning of the news, natl, intl HEART'S DESIRE Aud partic Women MBS 15-min, 5/wk $2250 Yes Letter selected by studio panel wins heart's desire HIGH ADVENTURE Drama Family MBS 30-min, 1/wk $1500 Yes Backgrounds of sea, air. West, etc. Melodramatic HILLTOP HOUSE Daytime strip Women CBS 15-min, 5/wk $200O-$3O00 Yes Modem woman crusades for an orphanage HONEYMOON IN N. Y. Aud partic Family NBC 30-min, 1/wk $1800-$2500 Yes Intemews engaged, anniversar>-, honeymoon couple; gifU GREGORY HOOD Drama Family MBS 30-min, I/wk $2300 Yes The police may be baffled, but not Hood (for long^ IT'S A GREAT TOWN Variety Family MBS 30-min, 1/wk $4500 No Blend of Vox Pop, We the People, talent show; travels KEEP UP WITH THE KIDS Quiz Family MBS 30-min, 1/wk $1S00 Yes Youngsters pitted against their elders HAWK LARABEE Drama Family CBS 30-min, 1/wk $2500 Yes Western adventure in resettled ghost town LEAVE IT TO THE GIRLS Comedy Family MBS 30-min, 1/wk $2450 Yes Panel of girls answer listeners' letters, to men's discomfiture ROBERT Q. LEWIS SHOW Variety Family CBS 15-30-min, 1-5/wk $1000-$6000 No Satirical routine, band, vocalists, guests LONE WOLF Drama Juvenile MBS 30-min, I /wk $1750 Yes Typical kid thriller LOOK YOUR BEST Aud partic Women CBS 30-min, 3-4-5/wk $2500$2700 Yes Diagnosis and advice from Hollywood beauty expert LUNCHEON AT SAROI'S Aud partic Women MBS 15-min, 5/wk $2000 Yes It used to be breakfast, now it's lunch MARRIAGE FOR TWO Daytime strip Women CBS 15-min, 5/wk $3000-$4000 Yes Elaine Carrington's latest soap opus MEET YOUR LUCKY PARTNER Quiz Family MBS 30-min, 1/wk $2750 Yes If contestant fails, phones "partner" who gets chance FRANK MERRIWELL Drama Juvenile NBC 30-min, 1/wk $2185 Yes Collegiate athletic-myster> set at turn of century MIND VOMR MANNERS Aud partic Juvenile NBC 30-min. 1/wk $125O-$1500 Yes Teen-age panel discuss teen-age social behavior MOVIE MATINEE Family MBS 30-min, 1/wk $1350 Yes News, stories, about movies and Hollywood stars MYSTERIOUS TRAVELER Drama Family MBS 30-min, 1/wk $1750 Yes Myster>' thriller; often told through murderer's eyes NBC SYMPHONY Musical Family NBC 60-min, I/wk $1000000 Yes Toscanini and guest conductors, soloists NATIONAL MINSTRELS Musical Family NBC 30-min, 1/wk $4000 Yes Modern music, minstrel format; comedienne Jackie Mable NEW YORK PHILHARMONIC Musical Family CBS 90-min, 1 /wk $8000-$10000 Yes Musical institution in the grand manner OKUHOMA ROUNDUP Musical Family CBS 30-min, 1-5/wk $4000$4500 Yes Frontier fiddling, yodeling, humor NELSON OLMSTEO Drama Family NBC 15-min, 1/wk $2300-$2500 Yes Adapts, narrates great short stories OLMSTED k CO Musical Family NBC 30-min. 1 /wk $3500$4000 Yes Stori vignette; baritone Jack Kilty ; orchestra OPINION AIRE Drama Family MBS 30-min. I/wk $2500 Yes Cross-examine speakers; selected cities give verdict JACK PEARL SHOW Comedy Family NBC 30-min, I/wk $7500-$8500 Yes Situation comedy, incl Cliff Hall; Eve \oung vocals, etc PHILADELPHIA ORCHEnU Musical Family CBS 60-min. 1/wk $750O-$IO0O0 Yes Eugene Ormaody and over 100 distinguished artists JANE PICKENS SHOW Variety Pamily NBC 30-min. I/wk $4300 Yes With Jack Kilty. Phil Leeds, 2S-piece orchestra PRACTICAL GARDENER Commcntar>' Adult MBS 15-min. 1 /wk $450 How to make things grow QUIET PLEASE Drama Family MBS 30-min, I/wk $1750 Yes Psychological myst«r> thriller RADIO CITY PLAYHOUSE Dmmn Adult NBC ao-min. 1 'wk IS.'iOO $4000 Yrs Original radio play-i produced by Hsrr> W. Junkin 102 SPONSOR