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ABC
KGO
explodes a myth — reveals the best spot radio buy in San Francisco !
On the Pacific Coast, network schedules end at 10 p.m. — instead of at 11 p.m. as they do in the East. For years, everyone has accepted the myth that in the West listeners want to hear news at 10 — and go to bed at 10:15!
Nothing could be farther from the truth! With the other three Bay Area stations battling each other with news programs, KGO has stepped in from 10 to 10:30 with half-hour variety
and dramatic shows.
The result.' Two special Hoopers and thousands of letters prove beyond a doubt that KGO can get more audience at less cost in this half hour than any other station. Best of all, this is guaranteed time, at daytime rates. And right now, two established shows — Philo Vance and Bulldog Drummond — are available! Get complete details today from the ABC Spot Sales representative in your city.
KGO's 50,000 watts draw listener-response from every corner of California —
from Alaska, Canada, and seven >A^estern states. Look over these availabilities
on the new, more powerful KGO . . .
1. Boukhage Talking, 11;30 a.m. weekdays. Available for the first time in five years! Remember: KGO now hasalarj^er audience every weekday morning than any other Northern California station!
2. Abbott & Costello, 8:00 p.m. Wednesday. An ABC co-operative program, available for local sponsorship right in the middle of the Bingsday-night lineup! A 7.6 Hooperating and new. low talent cost.
3. Bay Area News, 1:30 p.m. weekdays. A chance to be on "the home team" with this news program which, through correspondents in key news centers, is the only program giving local coverage to the dozen Bay Area cities.
4. Ira Blue's Sports, 11:15 p.m. weeknights. The West is a sports world of its own — and to thousands of listeners, Ira Blue is a top expert. Factual, complete — with that touch of human interest which attracts both men and women.
Call the ABC spot sales office nearest you for information about any or all of these stations :
WJZ-New York 50,000 watts 770 kc WENRChicago 50,000 watts 890 kc KGO — San Francisco 50,000 watts 810 kc
KECA — Los Angeles 5,000 watts 790 kc WXYZ-Detroit 5,000 watts 1270 kc WMAL-Washington 5,000 watts 630 kc
ABC Pacific Network
American Broadcasting (company
JULY 1948
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