Sponsor (Nov 1947-Oct 1948)

network IIIU TYPE APPEAL ^ NET ^ SIlMEj PRICE TESTED' EXPUNATION MDIO NEtfDt REEL Newi Family MBS IS-mia, 5/wk t2200 Yet Natl on-the-spot coverage of news stories DEO HOOK Drama Family MBS 16-min, S/wk 11500 Yes Slant on problems of city family moved to country RFD AMERICA Quit Family NBC 30-mia. 1/wk 13500-14000 Yea Farm community people quizied on rural matters ROMANCE Drama Family CBS 30-mio, 1/wk }3600-$3900 Yea Great love stories of all time recreated ROOFTOPS OF THE CITY Drama Family CBS 30-iiiin, 1/wk $3000-13500 No A look from skj'scraper top into private lives lUPSIE HAXIE ROSENBLOOM Comedy Family NBC 30-miD, 1/wk S4000 No Starring the former light beavj-weigbt champioD CHARLIE ILOCUM Comedy Family MBS 15-min, 1/wk «300 Yea Humorous commentary on news events HOWARD K. SMITH FROM LONDON News Family CBS 15-min, 1/wk tiooo Yea Significant new; of week by CBS European news chief SPECIAL AGENT Drama Family MBS 30-min, 1/wk tl2S0 Yes Let the minions of lawlesmess beware him STOP ME IF rOUVE HEARD THIS ONE Comedy Family MBS 30-min. 1/wk $2800 Yes Humorous stories, jokes, featuring Cal Tinney STORY FOR TONIGHT Drama Family NBC 30-min. 1/wk $4000 Yes Nelson Olmsted tells short stories with music, sound STORY SHOP Drama Juvenile NBC 30-min, 1/wk $950 Yes Children's stories narrated with soloist, organ STORY TO ORDER Drama Juvenile NBC 15-min, 1/wk $400 Yes Lydia spins tale from any 3 words sent in by listeners STUDIO ONE Drama Family CBS 60-min. I/wk $8000-$10000 Yes Repertory theater of the air SUPERMAN Drama Juvenile MBS 15-min, 5/wk $3000 Yes Based on comic strip of same name SUPERSTITION Drama Family ABC 30-min, 1/wk $3500 Yes Drama based on common superstitions TALENT JACKPOT Variety Family MBS 30-min, 1/wk $3250 Yes Winner gets cash, theater engagement, repeat on show TELL IT AGAIN Drama Family CBS 30-min, I/wk*' $2000-$3000 Yes Literary gems retold THERE'S ALWAYS A WOMAN Drama Family MBS 30-min, 1/wk $1750 Yes Dramatization of stories in Personal Romances magssine TIME. PUCE. TUNE Musical Family NBC 30-min, 1/wk « $3000 Yes Favorite tunes, old, new, with soprano, male quartette TWIN VIEWS OF THE NEWS News commentary Family MBS 15-min, 1/wk $650 Yes Hy Gardner, Stan Walker in straight k off-trail news UNDER ARREST Drama Family MBS 30-min, 1/wk $1500 Yes True crime cases a la Gang Busters WHAT'S THE NAME OF THAT SONG News commentarj' Family MBS 30-min, 1/wk $1500 Yes Musical quiz with prizes WHERE THE PEOPLE STAND Quiz Adult CBS 15-min, 1/wk $1000 Yes Elmo Roper reports pulse of the nation YOU ARE THERE Dramat Familv rnS i 30-niin. 1 /wk $1000-$ 1500 Yes Pseudo-on-thp-sTKit rovrraee of historical events Avaihiblf^ Intlopi^iideiit Livo I^ac^ka^o Programs TITLE TYPE APPEAL TIME PRICE PRODUCER AND OR DESCRIPTION 1 SALES REPRESENTATIVE ADVENTURE FOR SALE Drama Family 30min, 1/wk $2500-$5000 Mr-and-Mrs mystery starring Michael O'Sbea Jack Rourke Prodns ADVENTURES OF ZORRO Drama Family 15 min, 5/wk $1550 Based on famous character of same name Mitchell Gerti AMA2ING MR. MALONE Drama Family 30 min, 1/wk $4000 Detective mystery. Gun-totin', fearless Chicago law>er Bernard L. Schubert ARM CHAIR SLEUTHS Aud partic Family 30 min, 1/wk OR Mystery with a gimmick W. Biggie Levin AT HOME WITH THE ANGELS Drama Family 30 min, 1/wk OR Humorous adventures of the family across the street WLW. Cinei. THE AVENGER Drama Adult 30 min, 1/wk 36% sU rate Mystery thriller Charles Michelson BACHELOR APARTMENT Variety Women 15 min, 5/wk $1750 Trials of two bachelors struggling with daily chcres W. E. Hines BACKnAfiE THEATRE Drama Family 30 min, 1/wk OR Dramas of backstage life W. Biggie I^vin DAVE BARRY SHOW Comedy Family 30 min. 1/wk $3000 Zany comedy [ Jack Rourke Prodns BIO FOR FAME Variety Family 30 min, 1/wk $2248.35 Traveling screen talent hunt | W. E. Hines THE BIG GAME Interview Family 15 min, 1/wk r5-$ioo Talk about high spots of outstanding game of wk , Studio "A" Prodns BUCKSTONE. MAGIC DETECTIVE Drama Juvenile 15 min, 3/wk 35% sta rate M.\-stery starring Blackstone the magician Charles Michelson BLIND DATE Aud partic Family 30 min, 1/wk $1500 Based on NBC program of two years ago | Jack Rourke Prodos BUILDERS OF DESTINY Drama Family 30 min, 1/wk OR Stories of pioneers who helped found cities in WLW area WLW, anci. BUNCO Drama Adult 30 min, 1/wk OR Dramatic expose of Bunco rackets James L. Saphier CAVALCADE OF MUSIC Musical Adult 30 min, 1/wk OR 40-piece orch, 16-voice chorus, famous guest stars Lang-Worth COUNTRY SHERIFF Drama Adult 30 min, 1/wk OR Hillbilly mysterj W. Biggie Levin CUBCAnERS News Teen-age 15 min, S/wk OR Kid newspaper of the air Louis G. Cowan DATE WITH MUSIC Musical Adult 15 min, 3-S/wk 36% sta rate Intimate musical, standard favorites with Phil Brito Charles Michelson DAWNS EARLY LIGHT Drama Adult 30 min, 1/wk $6000 Comedy drama based on current events Lowe Radio Features DOCTOR'S ORDERS Drama Family 15 min, 1-S/wk OR Dramatiiatioo of health conditions, medical interviews Radio Providence Prodns DOOWINKLE ATTORNEY Drama Family 30 min, 1/wk OR Based on Satevepost current stories Basch Radio & TV Prodns DREAM STREET Drama Family 30 min, 1/wk OR Drama, with a dream format Basch Radio & TV Prodns EASY MONEY Drama Family IS min, S/wk OR Ex-magician turns rackets detective W. Biggie Levin EXPOSE Drama Adult 30 min, 1/wk $3600 Action, dramatic myster> Lowe Radio Features FIfiHTING SENATOR Drama Adult 30 min. 1 'wk OR Crusading rx-GI attacks corruption Louis G. Cowan FOLLOW THAT MAN Drani:* Family ■ ,> '. « ; Mx-9t<Tx show Jack Rourke Prodns 106 SPONSOR