Sponsor (Nov 1947-Oct 1948)

Page scan 000947 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000947
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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signed and nnsigned New Agency Appointments (continued fwm page w) SPONSOR PRODUCT (or service) AGENCY Campbell Soup Co, Camden Central Radio Stores, Providence Chambers Distributing Co, Jersey City Claremont Inn, N. Y (Marlt's Restaurant Enterprises Inc. Seattle Coffette Products Inc, N. Y. Cover-Cirl Hosiery, Newark Buster Crabbe Aqua Parade of 1948 Delaveau Cough Syrup Co, Phila. Erie Clothing Co, Chi Essex House, N. Y, . Eversharp International Inc, Toronto. Hamburger Co, Chi Hotel New Yorker, N. \' Jaques Mfg <;o, Clii . Kay-Baron Clothes Inc, N. Y. Lady Esther Ltd, N. Y Lektrolite Corp, N.Y. Lever Bros CIo (Pepsodent div), Chi, . Lewis Dance Studios, N. Y Magnus Chemical Corp (Dif Corp div), Garwood, N. J. Manufacturers Value Co, N. Y J, C. Marlow Milking Machine Co, Mankato, Minn. Mon Ray Chemical Co, Forest City, N. C. Mother's Cake & Cookie Co, Oakland National Council Protestant Episcopal Church, N, Y. Pepsi-Cola Co, N, Y Procter & Gamble Co, Cinci, Puerto Rico Agricultural Co, N. Y Republican National Committee Royal Palm Furniture Factories Inc, Miami S, Rudofker & Sons, Phila Seabrook Farms, Bridgeton, N. J, Serve-Rite, N, Y. Star Union Products Co, Peru, III. Bob Walters Candy Co, N, Y. Winarick Inc N. Y, World Airways Inc, N. Y, V-S vegetable juice, tomato catsup, chili sauce Dancer-FitzgeraUl-SampIe, N. Y. Radio stores Gas ranges Restaurant Restaurants Coffette Oil Shampoo Hosiery Aquacade (lough syrup Harry Feigenbaum, Phila. Men's clothing, accessories Phil (Jordon, Chi. . Hotel Needham & Grohmann, N Pens, pencils, .Schick razors Baker, Toronto Martin's Cheranova Wine Schwimmer & Scott, Chi. Ben Kaplan, Providence A. W. Lewin, Newark Robert Hilton, N, Y, Hiddleston, Evans & Merrill, Seattle r>inion & DuBrowin, N, Y, Art-Copy Advertising, Newark Smith, Bull & McCreery, H'wood Y. Peter Hilton, N. Y. Gordon Best, Chi. Levy, Newark Ruthrauff & Ryan, N. Y, . Bermingham, C;astleman &"Pierce, N, Y, J. Walter Thompson, Chi. Hotel K C Baking Powder Clothing Cosmetics Flameless cigarette lighters Hedy Wave Home Permanents . Rayve Creme Shampoo Needham, Louis & Brorby, Chi. Dance instruction Armstrong, Schleifer & Ripin, N. Y. Washing powder, hand cleaner French & Preston, N, Y. Safety door handles Furman, N, Y. Milking machine Harold C. Walker, Mnpls. Liquid deodorant Earle A. Buckley, Phila. Cakes, cookies Jewell, Oakland Religious H, B, Humphrey, N. Y. .Soft drink Blow, N. Y. Spic and Span Blow, N, Y, El Praco cigars Cecil & Presbrey, N, Y'. Politics. Lockwood-Shackelford, L, .\. Florida Modern Furniture Advertising Assocs, Miami . Formal wear Harry Feigenbaum, Phila. Frozen foods Peter Hilton, N. \'. No. 50 New Lac (floor finish) William Warren. N. Y. Star Model, Sepp'l Brau beer W, D. Lyon, Cedar Rapids Candy Bermingham, Castelman & Pierce, .\. Y. Jeris Antiseptic Hair Tonic, Cream Oil Harry B, Ciohen, N. Y, Mr travel French & Preston, N. Y. Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION Robert J. Burke Madeleine M. Carroll MacLean Chandler Vic George Vance D. Hicks George S. Lannan R. L. Lenhart Alice Liddell Gerald Lieberman Bill Mcllvain Harriet Miller William J. Morris Merrill D. Ormes CarolJPerel Douglas Powell George Rich Stanley Rowen J. M. Sanders Stan Schulberg L. Edward Scriven Ray Simms W. C. Smith Irving E. Stimpson William D. Thackeray William Travis K. N. Whatmore Jack Whitnall Allen Winkelman Herman F. Young James Gwin Zea n lA I't'iK Advertising Inc. Dallas, mgr Whitehall Broadcasting Ltd, Montreal, pres Young & Rubicam, N, Y,, media dept Erwin, Wasey, N. Y. Independent TV writer-dir Leo Burnett, Chi., timebuyer WINX, Wash. BBD&O. N. Y., TV, motion picture head E. H. Klaus & Co, L, A. Arthur Meyerhoff, Chi., prodn staff Joseph R, Gerber, Portland, vp, acct exec Arthur Meyerhoff, (;hi. .Stuart Bart, N. Y,, media dir, acct exec Madison, N, Y. McKinsey, S. F., western mgr Kenyon & Eckhardt, N, Y., timebuying dept asst mgr Omar Inc. Omaha, div sis mgr Safeway Stores, Seattle, publ rel mgr Griswold-Eshleman, Cleveland, acct exec WMLO, Milw., gen mgr J. D. Tarcher, N. Y., acct exec King Features Syndicate, N, Y'. CBS, N, Y, R. J. Burke Advertising (new), Dallas, head .Stewart-Lovick & Macpherson, Toronto, timebuyer Leo Burnett, Chi., timebuyer Canadian Marconi Co, Montreal, bdcstg tng^ .Same, Detroit, media dir Lannan & Sanders Inc (new), Dallas, pres Lenhart & Co (new), Y'ork, Pa., head Ingalls-Miniter, Boston, media dir Leland K. Howe, N. Y., TV dir, acct exec Same, N. Y., in chge radio, TV Robert J. Enders, Wash., radio dir Blow, N. Y., TV, motion picture superv Kaiser, Oakland, media dir .Same, timebuyer Carvel Nelson, Portland, Ore., vp, partner Same, "On the Century" producer Mike Goldgar, N, Y,, acct exec Lannan & .Sanders Inc (new). Dallas, exec vp Battistone & Bruce, N, Y.. acct exec Roy S. Durstine, S. F., acct exec Erwin, Wasey, N. Y., radio, TV timebuying dept mgr Caples, Omaha, acct exec Frederick E. Baker, Seattle, partner Beeson-Faller-Reichert, Toledo, acct exec Leland K. Howe, N. Y.. acct exec in chge radio Kastor, Farrell, Chesley & Clifford, N. Y'., acct exec Rolfe Whitnall, L. .\., partner Rolfe Whitnall, L. A., partner M, Ryan. N. Y., vp National Export Advertising, N. Y., radio prodn dir ir -'1 m '^■? \id *" w. V'J''^