Sponsor (Nov 1947-Oct 1948)

I...*' Here's what the critics said: TOAST OF THE TOWN Sunday, 9:30-10:30 pm '"Television seemed to advance five years, at least... Sparked by Ed Sullivan hitting a new high as an affable emcee, the video show maintained a speedway pace . . .With this show, CBS moves ahead of the crowd as the leader in putting together Grade A \ ariety fare." radio daily CBS-TV NEWS Monday thru Friday, 7:30-7:45 pm "Much better tlian the feature-type newscast employed by other video broadcasters." variety (Also the American Television Society's annual news award for ''the station with the year's outstanding news program.") WHAT'S IT WORTH? Friday, 9:00-9:30 pm "Prime television programming ... It has visual and auditory appeal, each abetting the other. Its content is intriguing and devoid of monotony, and its format is pleasurably informal .. .There's a tremendous wealth of anecdote and human interest in the program." the billboard PLACES, PLEASE Mon.,Wed.,Fri., 7:45-8:00 pm "This new backstage tele series, giving featured jierformers, bit ()layers and chorines from Broadway a chance at some individual stuff, has a warming informal quality that makes attractive video. ..Barry Wood as producer-singer-emcee... hits it satisfyingly." variety FACE THE MUSIC Mon. thru Fri., 7:15-7:30 pm "Here's one of the neatest little musical packages to be wrapped up for television." (producer ).. ."has wisely dressed tlie show with sufficient visual mountings and has given the singers bits of business to do. Latter factor gave the show that all-important movement." variety TO THE QUEEN'S TASTE Monday, 8:05-8:30 pm "Most TV reci[)e shows are as fiat as stale beer, but one stands out like a glistening grape in a flavorless aspic. Mrs. Dione Lucas... has husbands drooling. ..is something of a television sensation." time magazine THE MISSUS GOES A-SHOPPINC Jfilh John Reed Kirif! Wednesday, 1:30-2:00 pm "Best i)roof. ..of staging certain types of television shows 'on location'.' Television version "added plenty of color and authenticity." VARIETY The audience backed up the critics Certainly of equal importance with critical acclaim is the response of the television audience. Here, too, CBS-TV programming has already established clear-cut leadership. The most recent Hooper Telerating Report showed that four CBS-TV programs placed among the "top 10"— more than placed by any other station. And Gulf Oil's WE THE PEOPLE with a 46.0 rating was the No. 1 program in the New York area. TOAST OF THE town's first rating (9:30-10:00 pm) won more than half the viewers with a 56.5 share of audience. And CBS television news, only two months on the air, was the only news program to produce a jjroadcast with a rating in the "top 10". Praise from network affiliates A major measure of effective nctivork programming is its ai)peal in other cities. Two affiliates testify to the local effectiveness of CBS-TV programs. "I am sure you will be interested to know that from the comments and letters we receive, it is clear that CBS. day after day. is doing an outstanding job in Television News. It is programming of this type that helps build large and increasingly loyal audiences to our station." C. BENNETT LARSON, V/CA.V-T\, Philadelphia "Congratulations. I think 'Toast of The Town' ranks with the top Television entertainment on the air. It's certainly the kind of programming stations need to build audiences." e. K. JETT, wmar-tv. Baltimore For advertisers today these universal tributes to CBS-TV programming have sharply practical implications. To explore them to your profit call CBS Television. CBS-TV