Sponsor (Nov 1947-Oct 1948)
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o^^ New and Renewed on Television
SPONSOR
AGENCY
STATION
PROGRAM, «inie, start, duration
\iiu'rii ;iii I iihiK ii> < .11
N. \\. A>>
N. W. Aycr SoHn S. Cantor C I). Pcriliisoii Ciimphcll-Kwald <>( N. Dimr
Alliinlii' KcMiiiiDi Co I. oil RIot'k MotorK I.. S. Brliiiis Co (nit-als) Chfvrolfl Di-uliTN AsNM Cliy l,i>|nor DisrrihuiorK
(Villa Wino) ConiTal Kk-itrli Supply Co Ho»rnaii i<i Hloi k (Jpiioral Foods Corp (Saiika) ^dimft i(i Rubiiani Cent-ral riino InNirumeiils Kl<l>&()
Corp (Wt-slilox. Si-il)
'I'lioniax. I'll) (;eorftr's Radio «c T\ Co Roborl .1. KncU-rs
(;imbel Bros and I'lerce
Phi'Ips. Ini' (^iinllu-r KrcwIntiCo Kool \i'ni Metal Awnlnfts Lit Bros (di-pt store) Miller Krewini! Co Pioneer Seieiilific Corp
(Polaroid IN lens)
Pontiac l>ealers Assn
(of Phila.) Procter & (lanible Co
(Prell. Ivory Snow) Kosinski Furniture Co Sliettield Farms C^o Simmons (;<> Simon Distributinfi Co
(Motorola radio. TV) Standard Oil Co (of N. J.)
.Sun Radio Co Thermodyne Corp
(air conditioners) Tom's Auto Service Waico T\' Lens Ward Radio Co Whelan Drug Stores
Robert .1. Knders
VV. Wallace ()rr
Robert J. F.nders
Direct
Direct
Cay ton
Harry Feiftcnbaum
Benton & Bowles
Kills
N. W . Ayer Vounft & Rubicam Henry .1. Kaufman
Marshalk & Pratt
Kal, F;hr!ich & Merrick Van Diver & Carlyle
Henry .1. Kaufman
Scheck
Kal. Khrlich & Merrick
Direct
W AHD. \ ^ . WBi:\TV. Buff. WCBS-TV. \. V. W R<;B. Schen. W PI/.. Phila. WCAC-rV. Phila. WNBW, Wash. WABD. N. Y. Wl MJ-TV, Milw.
WBKN-TV. Buff. WABD. N. Y. WBKB. Chi.
WNBW. Wash.
WCAJI-TV. Phila.
W NBW. Wash. W NBW. Wash. WCAC-TV. Phila. W TMJ-TV. Mil« WABD. N. V. WBKB. Chi.
WPT7.. Phila.
WABD, N. Y.
W BK\-TV. Buff. WABD. N. Y. WCBS-TV. N. Y. WNBW. Wash.
WBF:N-rV. Buff. WCBS-TV. N. V. WRGB. .Schen. WNBW. Wash. WABD. N. Y.
W NBW, Wash. WBEN-TV. Buff. WNBW. Wash. WABD. N. Y.
Spots; Jun Id; I .< » ks (r)
Spots; Jun M; I .< « ks (n)
Spots. Jun 2H; 2h wks (r)
Spots; Jun 2H; I.< wks (r)
I', of Pa. football games; appro* .Sep I.S-Nov Mt; season (r)
Show Business; Mon 7-7;I.S pm; Jul 9; 2<t wks (r)
Spots; Jul 7; 4 wks (r)
Yankee football games; thru fall season (n)
.Spots; Jun 17; 10 wks (n)
Spots; Jul 2; I.) wks (n) .Sp<itR; Jun 16; 1.1 wks (r) .Spots; Jun 29; M wks (n)
Spots; Jul b; 4 wks (r)
Street Singer; Fri 9-9:I.S pm; Jul 2; l.< wks (r)
I ncle WH'; MW 6-6:l.S pm; Jul 12; l.l wks (n)
Telesporls; Th 11-11:15 pm; Jul 2; M wks (r)
Partic in "Television Journal"; Jul 10; 4 wks (r)
I. its Have Fun; Tu 10-11 am; Jun 22; l.< wks (n)
Spots; Jul 2; 4 wks (n)
Wrestling bouts; Th 9:.?0 pm-close; Jul I ; 1.1 wks (n)
Buddy ^'oung-Richy Victor Show; lO-min as sched Fri nites,
l.< wks (n) Paul Rihieti; Sep I; 10 wks (n)
Television Fashions on Parade; Fri 8-H;.M» pm; Jul 2.<; 49 wks (n)
Spots; Jun 17; M wks (n)
.Small Frv; Mon 6-(>:.?0 pm; Jun 2H; l.< wks (n)
Spots; Jul 19; 26 wks (n)
.Spots; Jul 8; 4 wks (r)
Spots; Jun 30; 1.1 wks (n) .Spots; Jun 28; 26 wks (n) Spots; Jun .Vt; 26 wks (n) .Spots; Jul 2; 1.1 wks (r) Spots; Jun 16; 1.1 wks (r)
Capital Citizen; Tu 9-9:.10 pm; Jun l.S; 1.1 wks (n)
Spots; Jun 27; 26 wks (n)
.Spots; Jul 2; 1.1 wks (r)
Charade Quiz; Th 8-8:30 pm; Jul 8; 10 wks (n)
New Agency Appointments
SPONSOR
PRODUCT (or service)
Kol-Wave home permanent Mattresses, springs, couches, beds
Cosmetics
Pipes
Department store
Launderall washing oiachines
Seeds, plants
Men's hats
V-8 juice, catsup, chill sauce
.\ulomotive lubricants
Briar pipes Railway
Cooking utensils Norge distributor Prepared pie crust
Reflex cameras
Fisheries
Beer
Pharmaceuticals
Fleet -.\ir shoes
Proprietary
Ball pens
Banking services
Forest conservation
Fox DeLuxe Beer
Beer, ale
Beer
Beer, ale
Bromo Quinine Cold Tablets
Beer
Food products
Photograph albums
Latex products .
.Sh<ies
Plastic tilo
Bank
Castile soap, sliampoo
(;<ksmetics
Sports events
.\ndy I.otshaw body rub. (iorjus hair
dressing .\uto polish Men's hats Hearing aids Seeds
Sealtest products Digestive aid
AGENCY
Ablon Inc. Dallas
.\merican Bedding Co, N. Y'
Klizabeth Arden Sales Corp, N. Y
.\rlington Briar Pipe (^orp. N. Y
Bloomingdale Bros Inc. N. \'
Broadway .\ppliance Distribution Corp, N. \.
Burgess .Seed & Plant Co. Galesburg Mich
IJyer-Rolnick Co. C;arland Tex.. . Campbell Soup Co. Camden N. J. C;iscade Products. San Leandro Calif. Chase & Capra Pipe Factorv. BerkeleyChicago & Fastern Illinois R. R., Chi. Club .Muminum Products Co, Chi.
I'. B. Connelly Co. Portland Ore
Continental Mills Inc. Seattle
Craftex Products Corp. I,. ,\.
Davis Bros Fisheries Inc. (iloucestcr Mass.
Dobler Brewing Co Inc. Albany
Drug Products Co Inc. Passaic N. J.
i;by .Shoe Corp. Kphrata Pa. .
F ellows Medical Mfg Co Inc. N. Y.
Kieldst<m Ball Pen Co. N. Y.
First National Bank. .St. Louis
Forest (Conservation Inc. Portland Ore.
Peter Fiix Brewing Co. Chi.
(ienesee Brewing Co Inc. Rochester N. V.
(iibson Wine Co Inc. (Unci.
Colden West Brewing (;o. Oakland
(irove Laboratories Inc. .St. Louis
tiunther Brewing Co. lialto.
Chr. Hansen's Lab Inc (Junket Brand Foods div).
Little Falls N. Y. Ilolsiin Binders Inc. N. V. Internatiiinul Latex Corp. N. \ . Ka>s-Newport Inc. Prov. . . Kenney-Allen Co. Prov.. . Knickerbocker Fedl .Savings Assn, N. >
l.aio Products Inc. Balto
I.;idy K.siher I id. Chi.
Lonsdale Sports .\rena. Lonsdale R. I.
\nd> I.otshaw Co. Chi
I.vk-Ni
MacLachlan Hats Inc. .So. Norwalk Conn.
Male... I.. A. ..
I B Mills Seed (;rower Inc. Rose Hill \. ^
Naiioii;il Dalrv Products. N. Y.
I'eptlcin Co. Fast Rutherford N. J.
Melton. Dallas
Jasper. Lynch & F'ishel. N. ^ .
Bozell & Jacobs. N. \.
Battistone & Bruce. N. ^ .
Albert Woodlev. N. Y.
H. L. Mihic. N. Y.
Goodkind. Joice & Morgan. Chi.
Tracy-Locke. Dallas
I>ancer-F"itrgerald-.Sample. N. Y.
Ad Fried. Oakland
Ad Fried. Oakland
Erwin. Wasey. Chi.
Leo Burnett. (;hi.
Richard ('•. Montgomerv . Portland
Keene & Keene. Seattle
Bass-Luckoff. H'wood.
Daniel V. .Sullivan. Boston
Woodward & Fris. .\lbanv
Wesley. N. ^ .
W. H. Long, ^ork Pa.
Lee Ramsdell. Phila.
Lee Murray. N. Y.
(Jardner. .St. Louis
House & Leiand. Portland
II. W , Kastor. Chi.
Rogers & Smith. Rochester N. Y.
Ralph H. Jones. Cinci.
CJeorge I. Lynn. S. F.
(Gardner. .St. Louis
W . Wallace Orr. Phila.
McCann-Krickson. N. Y.
Leiand K. Howe. N. Y.
F(M)te. Cone & Belding. N. ^ .
Ben Kaplati. Prov.
Joseph Maxfield. Prov.
F'rench & Preston. N. ^ .
Kastor. Farrell. Cheslev & Clifford. N.
Ruthrauff & Ryan. Chi.
Joseph Maxfield. Prov.
Bo7ell «c Jacobs. Chi. Furman. N. Y. John .\. (Uiirns. N. Y. .\nder.son. L. .\. F'lack. Syracuse N. W . Aver. N. Y. .Shaw. N. ^ .
(Please turn to page 84)