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• BOW-TIES AND BOW-KAYS
• MUSIC FOR THE MRS.
• PIEDMONT FARM PROGRAM
Plus NBC'S
PARADE OF STAR NETWORK SHOWS
ALL ON WSJS am-fm
THE STATIONS WHICH
SATURATE NORTH CAROLINA'S GOLDEN TRIANGLE
WINSTONSALEM
GREENSBORO
HIGH POIN
No. 1 MARKET
IN THE
SOUTH'S No. 1 STATE
(J> WINSTON-SALEM (J)
THE JOURNAL-SENTINEL STATIONS
NBC
AFFILIATE
Rapraaantad by
HEADLEY REED COMPANY
40 West 52nd
(Continued from page 6)
a salesmen's manual. We consider it b\ far the most useful book that comes to our station. It is quite possible that other stations would like to do the same thing and I would suggest thai along with the first issue sent to a station".client, sponsor might -end a personal note with a lew words ol wisdom and the proper place of radio in the advertiser's merchandising plans. This ju>l a suggestion. I feel certain we shall find that thcv will help us show our advertisers how to use radio more effectively, with greater results for them and for us.
F. A. Lynds
President
< KCW
Woncton, New Brunswick
READING SELLS
P-1-e-a-s-e ! !
Famous Reading Anthracite (a client of this agency for 12 years) has been selling more anthracite coal, year after year, than any other coal company in America.
That record must have taken a little "effective" effort.
Do you retract such statements (On the Hill. "Coal Selling a Problem." sponsor. '.\\ January), or just let them lie where they fall?
J. A. McFadden McKee & Albright, Inc. Philadelphia
0 Lack of aggressive selling lias permitted oil and gas heating to chip away at the coal market. Reading's advertising has given it a good part of the market, hut that's all.
HEALTHY ATTITUDE
We read with appreciation your lint piece on Midwest television featurei in the 17 Januar\ issue of sponsor.
An attitude such as displayed in the writing of this article is bound In prove health) for the industrj in general and Midwest television in particular.
In-t want to take this opportunity t<> thank you sincerely. Here's to better shows and bigger circulation ilii coming year.
S. C. <()l IMW
Promotion Directoi II BKB, Chicago (Please turn tit page 65)
You or Your Client Sells
See your station representative or write
LMMRTH
.J, fealure programs, inc.
113 W. 57th ST.. NEW tORK 19, N. Y.
50
SPONSOR