Sponsor (Nov 1948-June 1949)

Record Details:

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PICTURE STORY OF THE MONTH vjr^t** To make one requires the teamwork of newscasters, news services, and newsreei specialists Ithfl phnf ^or wmcn *ne world is waiting is about to be taken. The INS news cameraman is ready for the King's appearance. The , IIIC OlIUl Guards are drawn up at attention for the state occasion. Everything is in readiness for the world to view via "Telenews" «4 Speed is the essence in building a TV newsreel. This means speed in transportation of the shots; speed in developing, screening, putting the reel together, writing the continuity and getting the finished reel to the stations telecasting it. Several attempts have been made to produce effective newsreels. Of these only NBC News and the International News Service-International News Photos produced Telenews have 14 MARCH 1949 thus far made the grade. NBC networks its newsreei, while INS-IMP syndicate their's to stations all over the U.S. There are tricks in every phase of news gathering and showbusiness. A newsreei is a combination of good reporting and good theater. How INS-IMP work to achieve both through their Telenews is pictured in the pages that follow. OVER ► 29