Sponsor (Nov 1948-June 1949)

special bulletins when emergencies necessitate closing the schools or rerouting buses could be announced. News of special school programs could be carried with notices of sports or extracurricular activities. A later edition could carry a schedule of radio and television programs for the day, with program notes on those of particular interest. The midmorning edition could contain shopping news and luncheon tips, the noon edition a brief resume of the news and an outline of things of interest in town — movie and theater offerings, exhibitions, and public events. An early afternoon edition could list the music to be played on the disk-jockey or symphonic hour show, with notes on the composers, or any other item of interest. Sewing and hobby programs could follow, or a daily language lesson. After-school editions could carry news and information for youth organizations such as the Boy and Girl Scouts. Five-o'clock comics, which could be in color, since there is color facsimile, could be programed for the pig-tail and short-pants set. (Comics could well be to facsimile what sports are to television, the program support of a whole industry while it is learning.) During dinner, the recorder could be gathering late spot news bulletins and sports results for father while a recapitulation of the key radio and television programs would suit mother. This is just a fragment of the specialized interests a facsimile newspaper could satisfy. The advertiser using facsimile as a medium can be sure of reaching just the audience he wants. The uses of facsimile are greatly expanded when facsimile is programed simultaneously with a sound program. This process of double transmission is known as multiplexing. Multiplexing allows the person at home to receive facsimile or to listen to the sound program— or both. This FM-FAX package possesses almost illimitable possibilities from both the advertising and programing points of views. Program-wise, multiplex offers the FM-FAX set owner a combination much like television. What multiplex programing loses in instantaneous action it gains in permanency. While the ear is listening to the sound program, the eye follows the facsimile recorder. Facsimile is not limited to the fourcolumn newspaper form. It can be used as white space for printing and transcribing any graphic representation. A sponsor buying multiplex time can 14 MARCH 1949 3TT Ur: TUfFAX IllUSTRATf* NfWS ^epten.ber 2V.1— to METHOPOLTTAN NEWS New York--Gov.E»ri Warren of CaUl, oftaa fau metropolitan area campaign tomorrow eight with ■ speech u> Newark N.J. On Thursday tbe Republic** Viae Presidential nam inee win crow the river to deUrer 3 addresses in NYC. New Y ark — A mess ilemm•tratlon of 85,000 dress workers will be staged by toe Intnl. Ladies Garment Worker* tomorrow aa a part at the Union's figiri against racketeers in the N.Y. Garment Industry. ^Tk--Pr>Hr-„ », .ew, ; BULLETIN via UP Paris — The United NatBans Political Cocoxn. baa oted down a Eritish Froioaai to place the F'ales,e problem first on the tmroittee's agenda. The jvote was 21 against 16 in Savor and M abstaining. WORLD NEWS by U.P. United Press He* J lines The Western complaint that Russia's blockade of Berlin violates the U N Charter was laid formally bafasre ON today. The 04* SHOW DO* ■ WEST HIGHLIG HT S [ AR IS U.N. MEETING. Paris-UP~Westrrn p have formally called for a showdown on the r eriir. crisis befor« the Uaitec Notions. Three messengers delivered identic*: letters to UN secretary i. ft Ti swi Lie in Paris tooey. The Russian reactiw. to the complaints is expe<te<j to be long and bitter. ,.th eonsefueneei serious, ^ >ch letter included documents ' spelling out the cnar&r tat • the Soviet is threatening eace. A Soviet ve'-o is ex -^ ENERGY AwTTBE CM TVS WW— D H*fl MUbwtA 9CLBMM VsWUCAecUT THE FUTURE CFTHE AR3MC OOaiO. DR CPPEr*~vTrrT3*. goowrrra) by t>* VWREfcn*. \rvrrv» wrtrvi MMME90Mi THEAiaw fOR. mSTAX* PURPOSES «D DEFENSE 3 WSSS AfiMNST TV*: ATQvat BOMB. IT UNO SECRET AA1. TO TV*: . aCJCNTrSTS OF OTHER NBCnofc, ICKSUUS TK A Wpm WBWKM TO fir. »s mow othm ar* MCnno.au a vem.. the . loo we wswrr Tvrs to happb* t] ***** a; Typical pages of "telefax" Finch transmitted "Illustrated News" from station WGHF (New York) Wings Field checks WCAU-FM FAX weather report Farmers scan Philadelphia Bulletin's FAX