Sponsor (Nov 1948-June 1949)

spelling out B-U-L-O-V-A on the radio," but this uas music to the ears of salesman Ballard, who found the Detroit jewelers coming through with re-orders. Bulova began to expand its newfound advertising gimmick, slowly at first, but eventually at a pace that in the next couple of years after 1927 found Bulova's advertising in radio following the growth of radio itself. As those who were associated with these horse-and-buggy days of Bulova Company in the [EMENDOUS RADIO I WWJ-TV— Detroit, Mich. WJBK-TV— Detroit, Mich. WXYZ-TV— Detroit, Mich. WTCB — Flint, Mich. WFDF — Flint, Mich. WJEF— Grand Rapids, Mich. WLAV— Grand Rapidi, Mich. WKZO — Kalamazoo, Mich. WSAM— Saginaw, Mich. WEBC— Duluth Minn. WMFG— Hibbing, Minn. • WCCO— Minneapolis, Minn. • KSTP— St. Paul, Minn. KSTP-TV— St. Paul, Minn. WHLB— Virginia, Minn. WJDX— Jackson, Miss. KMBC— Kansas City, Mo. WDAF — Kansas City, Mo. KFEQ — St. Joseph, Mo. • KMOX— St. Louis, Mo. KSD — St. Louis, Mo. KSD-TV— St. Louis, Mo. KGBX— Springfield, Mo. ^KXLQ— Bozemon, Mont. KLF — Butte, Mont. KFBfi— Great Falls, Mont. KXLJ>r Helena, Mont. • KFAB Aomaha, Nebraska WOW— Otooha, Nebraska L KOH — R e noVj e voda (FEA— MancBsuter, N. H. *B — AllantiACity, N. J. Wa)*\— Newar li N. J. WTTM\jr»ntaj/N.J. KGGM-OWCqu.rqu., N. M. WXKW-AVmy, N. Y. i/INR — Binglompton, N. Y. 1EN— BufJlo, N.Y. WoWr>^BuHolo, N. Y. WGRVBuHalo, n. y. • WOfJ-New York, N. Y. Ji WWNew York, N. Y. MS— New York, N.Y. WNEW— New York, N.Y. WOVNew York, N.Y. WAN) -TV — New York, N. Y. WN6T-TV— New York, N. Y. WC8S-TV— New York, N. Y. • WHAM— Rochester, N.Y. • WOYSchenectady, N. Y. WROB-TV-Schenectody, N. Y. •-• V »■ radio recall it. thc\ were hectic times. Rate cards were something thai existed in just a few kej markets, and then the\ were often tossed in a desk drawer when someone came in to talk business. Bulova did its limebuying, not in the air-conditioned sanctit) oi a timebiner's oHice in Radio C.it\. but out on the road, like a medicine show s advance man billboarding a town in Kentucky. The small team of people who bought time for Bulova, both from the client and the agency, would di op in on a station manage] w ith a suitcase lull of Bulova clocks and chimes, a wad ol cash in Mm n pockets, and Bulova contracts in their I cases. Tin "Ihinj: squad" was actually racing against a deadline — the time when the word would get around the watch industry a> to what Bulova was doing, and bow profitable it was proving. It was a tough grind. Deals were made — on a real nickel-and-dime level — with stations that were carry( Please turn to page 66) world comes even close to matching AND TELEVISION POWER! WFBL— Syracuse, N. Y. WSYR-Syracuse, N. Y. WTRY— Troy, N. Y. WIBX— Utica, N. Y. WWNC-Asheville, N. C oWBT— Charlotte, N.C. WDNC— Durham, N.C. WBIG— Greensboro, N. C. •WPTF — Raleigh, N.C. WMFD -Wilmington, N.C. WSJS— Winston-Salem, N.C. WDAY — Fargo, N. D. WADC— Akron, Ohio • WCKY— Cincinnati, Ohio WSAI — Cincinnati, Ohio WEWS-TV — Cleveland, Ohio • WGAR— Cleveland, Ohio • WTAM— Cleveland, Ohio WNBK-TV— Cleveland, Ohio WBNS— Columbus, Ohio WHIO — Dayton, Ohio WSPD— Toledo, Ohio WSPO-TV— Toledo, Ohio WKBN— Youngstown, Ohio • KOMA— Okla. City, Okla. WKY— Okla. City, Okla. KTUL— Tulsa, Oklahoma • KVOO -Tulsa, Oklahoma • KEX— Portland, Oregon KGW— Portland, Oregon HP5J-HP6J-PanamaCity,Pan. WSAN— Allentown, Pa. WFBG— Altoona, Pa. WERC— Erie, Pa. WHP— Harrisburg, Pa. WJAC— Johnstown, Pa. • KYW— Philadelphia, Pa. WPTZ-TV Philadelphia, Pa. WCAU-TV— Philadelphia, Pa. •WCAU -Philadelphia, Pa. • KDKA— Pittsburgh, Pa. WJAS— Pittsburgh, Pa. WEEU— Reading, Pa. WBRE— Wilkes Barre, Pa. WGBI— Scranton, Pa. WFO — Powtuckett, R.I. WEAN— Providence, R.I. WJAR— Providence, R. I. WTMA— Charleston, S. C WIS— Columbia, S. C WFBC -Greenville, S. C WSPA— Spartanburg, S. C KELO— Sioux Falls, S. D. WOPt — Bristol, Tenn. WAPO— Chattanooga, Tenn. WKPT— Kingsport, Tenn. WNOX-Knoxville, Tenn. WROL— Knoxville, Tenn. WMC— Memphis, Tenn. WMCT-TV— Memphis, Tenn. WREC— Memphis, Tenn. WSIX-Nashville, Tenn. •WSM-Nashville, Tenn. KFDA— Amarillo, Texas. KTBC— Austin, Texas KFDM — Beaumont, Texas KRIS — Corpus Christi, Texas •KRLD -Dallas, Texas •WFAADallas, Texas KTSM— El Paso, Texas • WBAP — Ft. Worth, Texas WBAP-TV— Ft. Worth, Texas KPRC— Houston, Texas • KTRH — Houston, Texas KLEE-TV— Houston, Texas •WOAI — San Antonio, Texas KWFT-Wichita Falls, Tex. KDYL— Salt Lake City, Utah KDYL-TV— Salt Lake City, Utah WTAR— Norfolk, Virginia WRNL— Richmond, Virginia • WRVA— Richmond, Virginia WTVR-TV — Richmond, Va. WDBJ — Roanoke, Virginia •KIRO — Seattle, Wash. KJR — Seattle, Wash. • KOMO — Seattle, Wash. KRSC -TV— Seattle, Wash. KHQ — Spokane, Wash. WCHS— Charleston W Va. WBLK-Clarksburg, W. Va. WSAZ— Huntington, W. Va. WPAR— Parkersburg, W. Va. • WWVA-Wheeling, W. Va. WEAU— Eau Clair., Wist. WTAQ— Onsen Bay, Win WKBH— La Crosse, Wise WIBA— Madison, Wist WISC— Madison, Wise WISN— Milwaukee, Wise. WTMJ— Milwaukee, Wise WTMJ-TV— Milwaukee, Wise WJMC-Rke Lake, Wise WSAU— Wousau, Wise CANADIAN RADIO STATIONS CFJC— Kamloops, B. C. CKOV— Kelowna, B. C CKNW— New Westminister, B. C CJAT— Trail, B. C. CBR— Vancouver, B. C. CKWX— Vancouver, B. C. aVI— Victoria, B. C. CFAC— Calgary, Alberta CFCN — Calgary, Alberta CFRN— Edmonton, Alberta • CBX— Lacombe, Alberta • CBK— Watrous, Sask. CJOY— Guelph, Ont. CHMl— Hamilton, Ont. CKOC— Hamilton, Ont. CBO— Ottawa, Ont. CJCS— Stratlord, Ont. CKSO — Sudbury, Ont. • CFRB — Toronto, Ont. • CBl— Toronto, Ont. • CJBC— Toronto, Ont. CKEY— Toronto, Ont. CKNX— Wingham, Ont. CHAD— Amos, Que. • CBF— Montreal, Que. CBM— Montreal, Que. CFCF— Montreal, Que. CHLP— Montreal, Que. CBV— Quebec, Que. CKRN — Rouyn, Que. CKTS— Sherbrooke, Que. CHLT— Sherbrooke, Que. CKVD— ValD'Or, Que. • C8ASockville, N. B. CJFX— Antigonlsh, N. S. CSH— Halifax, N. S. CJOf -Halifax, N. S. e Denotes 50,000 WATTS J. S. BY SCHEDULING TIMESIGNALS ON AS MANY EFFECTIVE STATIONS (RADIO AND TV) AS POSSIBLE. CURRENT TOTAL IS 294 28 MARCH 1949 25