Sponsor (Nov 1948-June 1949)

Page scan 000849 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1948-June 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1948-June 1949)
Leaf #:
000849
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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T^e Tflontcfo 8ES7 * (Zuttanivi... ...7948 CASH INCOME (Average) $8,200.00 *tk* n WOW-LAND" FARMER! For ANY product you have to sell — the WOW-Land farmer is the best customer in the world! His cash farm income in 1948 was $8,200 (average). In the aggregate this makes WOW-land . . . A $2.6 BILLION DOLLAR FARM MARKET . . . OR . . . nearly 10 per cent of ALL the 1948 cash farm income in the U.S.A. This is not a new situation. The past ten years have been the biggest farm income years in WOW-land history. And there are 317,000 farms in the area served by WOW — 32 c'c of all farms in Iowa, Nebraska, Minnesota, Kansas, Missouri and South Dakota. The $8,200 average cash income figure is conservative, because WOW-land includes the better-than-average farm areas in the states it serves. A recent rural survey gives WOW a 34% share of audience at points 65 to 100 miles from Omaha. It is the ONLY advertising medium that covers ALL this area. RADIO STATION OMAHA, NEBRASKA 590 KC • NBC • 5000 WATTS Owner and Operator of KODY AT NORTH PLATTE John J. Gillin, Jr., President & Gen'l Mgr. John Blair & Co., Representatives TWENTY-SIX YEARS OF SERVICE IN THE RICH MISSOURI VALLEY 25 APRIL 1949 39